Getting past social media paralysis

January 13, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Getting past social media paralysis By Rob Key The power of social media for brands is profound. Here's why 2011 represents the next generation of scalable social intelligence that will provide real competitive advantage. Why publishers are afraid of real-time bidding By Eric Picard The biggest fears that publishers voice about RTB are not ones that should stop them from participating in this valuable channel. Let's review the reality of the situation. Why digital must discover the human element Kirk McDonald, president of digital at Time Inc., emphasizes the importance of storytelling, authenticity, and soul. LATEST BLOG POSTS More posts Ugly = memorable? By Lucia Davis On Sunday, I read a Seed Magazine article entitled "The Revenge of Comic Sans." It spotlighted the recent study that found people have better recall of documents written in "less-legible, less-elegant fonts." To quote: "The researchers, ... False Choices By Doug Weaver This week's Drift was prompted by Andy Atherton's recent post on the Brand.net blog ("An Inconvenient Truth"") in which he explores the polarity that remains between "brand campaigns" and "audience buying."  One phrase in particular caught my ... Optimizing Your 2011 Media Mix By Daniel Flamberg It's a new year and a new fiscal budget cycle. Marketers now must turn those approved yet swag numbers into operating tactical plans, purchase orders and cash flow models. This necessitates choices focused on channels, media mix and targeting... LATEST COMMENT Oren hits the nail on the head. While many firms claim to offer page and impression level transparency and verification, only a few are equipped to do so consistently and have proven to do so at scale. Watch out for false positives, manual processes, and analog reporting.... Kirby Winfield on: Key tips for better ad control MOST READ ARTICLES 1. 5 agency blogs you should be reading 2. 5 signs your marketing is outdated 3. Rules for beating Google at SEO 4. The crucial differences between Facebook and Twitter 5. 5 hot marketing jobs for 2011 SUMMIT COVERAGE More photos Heather Barc, Director of Sales, East Coast, DoubleVerify Bill Masterson, Co-Founder, Believe Entertainment Group See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Mar 6-9, 2011 Lost Pines, TX Summit info Breakthrough Summit Mar 20-23, 2011 Miami, FL Summit info iMoms Summit May 1-4, 2011 Amelia Island, Florida Summit info   Advertisement     LATEST JOBS More jobs Pre Sales and Support Manager Regional Vice President, Sales Senior Media Planner Regional Sales Manager CPG Senior Sales Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Andrew Dumas Director, Sales, ShareThis See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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