PointRoll Newsletter: 2010 Benchmarks Report, OBA Compliance & Facebook Webinar

CAMPAIGN: Diet Dr. Pepper Hunt for the Unbelievable CREATIVE/MEDIA AGENCY: Deutsch LA/ Initiative/ Yahoo! WINNER: Innovative Campaign Objectives + launch demo CAMPAIGN: Kraft Philly How To Video SuperBowl 2011 CREATIVE & MEDIA AGENCY: Kraft One/ Digitas WINNER: Outstanding Use of Features + launch demo CAMPAIGN: Ford Explorer CREATIVE/MEDIA AGENCY:Team Detroit WINNER: Outstanding Creative Design + launch demo Check out our latest ad and make an impression!   2010 Benchmark Report Released! With the close of 2010, PointRoll is pleased to announce the release of our annual benchmark report. This extensive report analyzes the 155 Billion impressions served in 2010, pulling out key insights for success. Analysis by features used, ad size and type, publisher placement and much more are included. Visit the PointRoll Resource Center to download the report. Rolling three months ending 01/31/11 Interaction Rate: Total Interactions/Total Impressions Interaction: Anytime a user expands an ad by mousing over it or performs an action in the ad. Avg. Brand Interaction Time: Weighted average of total seconds that panels were displayed and users engaged within an individual impression. PointRoll data is based on billions of impressions for mouseover rich media, polites excluded.   PointRoll announces integrated site events with the Atlas UAT + read more PointRoll partners to ensure OBA compliance for advertisers + read more Four pillars of a strong relationship with online consumers + read more Webinar Tomorrow: Facebook Best Practices By now, you likely have a Facebook Page. You may have even added some bells and whistles and maybe even launched some Facebook ads. But does your Facebook strategy only live in Facebook? Or is it truly a component of your overall integrated marketing strategy? Please join us for a webinar where we will explore what it means to have an integrated Facebook strategy and how you can effectively create genuine engagement with your consumers. During this webinar, you will: - Learn Best Practices for creating a successful, integrated Facebook strategy -View ways brands are effectively integrating Facebook into their marketing mix - Discover available tools to enable your integrated Facebook strategy Join us tomorrow, Tuesday, March 1st at 2:00 PM EST/ 11:00 AM PST for this webinar presented by PointRoll and Retail Division ShopLocal. Register for the webinar now If you received this email from a friend and would like to subscribe to this or other of my previous newsletters, click here.     newsletter@pointroll.com | 2011

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