First Ever Optimization Summit: Apply the science of optimization to your marketing

Forward to a Colleague Dear Reader, I am pleased to announce the first ever Optimization Summit 2011 from MarketingExperiments and MarketingSherpa, which will be held in Atlanta on June 1-3, 2011. This event has been 20 years in the making. That's how long we've been conducting optimization experiments. During that time, we've run 1,300 plus experiments; we've tested on more than one billion emails and 10,000 plus landing pages. And while our labs have been able to share our discoveries from the optimization marketing research we've conducted in many ways, the Optimization Summit will be the first time we've ever brought together: 20 years of optimization laboratory research from MarketingExperiments New research on optimization from MarketingSherpa Multiple case studies from brand-side marketers (not vendors and consultants) Interaction with our researchers, your peers, and industry experts This event is designed to give you actionable advice. You'll walk away from our three days in Atlanta with the ability to: Measure what matters and use Web analytics to make meaningful decisions Test your mission-critical activities using valid, scientific experiments Optimize your conversion processes by stepping into the mind of the consumer If you reserve your ticket before March 31, you'll save $700. As an added bonus, the first 25 people to register will also receive a complementary copy of the Landing Page Optimization Benchmark Report. Not yet released, this in-depth 200-page report will sell for $447. For more information about the event - agenda, location information, coaching clinics and more - please visit MarketingExperiments.com/OptimizationSummit. Thank you for your trust, Dr. Flint McGlaughlin Managing Director MECLABS P.S. Are you a client-side marketer with a case study you'd like to present? Fill out a speaker application and share your knowledge of online optimization. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This email was sent to you at the following email address: ignoble.experiment@arconati.us. If you would like to unsubscribe, go here For more info about us, go to: http://www.MarketingExperiments.com This email was sent by: MarketingExperiments, LLC 1300 Marsh Landing Parkway, Suite 106 Jacksonville Beach, FL 32250 USA Powered by: ExactTarget http://www.exacttarget.com