New lessons from tweets gone wrong

May 11, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Join AMEX, Cisco, and Zappos at the iMedia June Brand Summit. New lessons from tweets gone wrong By Jennifer Marlo A Twitter foul-up can boost a brand's reputation just as easily as it can damage it. Here's a look at the most interesting Twitter snafus in recent history. Don't spam me: Targeting tips for successful email marketing By Jen Zick Reaching your customers without being intrusive is a hard balance to achieve. Check out these tips for email marketing and avoid being tossed in the trash. LATEST BLOG POSTS More posts Social Killed the Soap Star: Erica Kane Gets Run Over by Social Media By Dave Marsey Susan Lucci is looking for work after ABC cancelled All My Children. She joined unemployed actors from One Life to Live, Guiding Light, and As The World Turns, all victims to rapidly changing media consumption.Irna Phillips is rolling over in her... Facebook is a Company, not a Platform: 5 Key Points for Marketers By Andrew Edwards The ubiquity of Facebook would be fascinating enough without its additional centrality to the growing number of companies wishing to market to Facebook users as part of their social media campaign planning. And to its credit, Facebook has provided a...  blog More posts Start-Up Watch COD: HubPages goes further to appeal to advertisers and marketers By Jim Nichols Say you're a publisher -- one that doesn't have nine digits of uniques or a "founded" date of 1998. How do you compete with leading established players in the content space?... Learn more about ad:tech » Register for the next event » LATEST COMMENT Thanks very much, Dean, and thanks also for introducing me to iLoop -- they hadn't been on my radar. The AR aspect is very interesting and has potential to drive more exploration, if consumer adoption follows suit.... Eric Anderson on: Why location-based services are just getting started MOST READ ARTICLES 1. The secrets behind successful landing pages 2. How to ruin your brand's online reputation in 6 easy steps 3. Mobile is dead: 5 marketing trends 4. 6 signs your client isn't happy 5. Why clicks are the wrong metric SUMMIT COVERAGE More photos Pamela Bisikirski, Director of Marketing, National Vision Inc (America's Best Contacts & Eyeglasses) Julie Clark, Sales Director, Midwest, Rocket Fuel See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Brand Summit Jun 12-15, 2011 Albuquerque, NM Summit info Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info   Advertisement     LATEST JOBS More jobs Media Analyst Jr. Email Marketing Manager Strategy Supervisor Senior Sales Executive Regional Sales Director Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michelle Ashby Chief Executive Officer, Tipping Point Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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