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How Social Media is Changing Our Lives [Videos] Posted: 28 Jun 2011 09:08 AM PDT   Social Media Revolution has changed our life. We live in the age of Facebook, Twitter, Youtube and Google – strong forces which guide the way we behave, work, have fun and live our lives everyday. Erik Qualman from Socialnomics has a deep understanding of this social media change and has created some amazing videos which highlight the ongoing social media revolution. Embedded below is the latest social media video from the 3 part series. Video below was the second video of the series in 2010. And below was the social media revolution in 2009. Social media is changing the way we live. Have you embraced Facebook, Twitter, Google into your life… After reading this article, readers liked these articles Using Social Media for Better Customer Management How to Secure Your First Social Media Consulting Gig 6 Reasons Why Social Media Trumps SEO How to Influence Social Media Influencers 5 Steps To Maximize Your Social Media Results How to Use Forums as Social Media Marketing Tools Dangers of Social Media Addiction [Video]   Original article: How Social Media is Changing Our Lives [Videos] posted on 28/06/2011 Copyright 2011. Quick Online Tips. All Rights Reserved.

How to Perform A/B Testing of Adsense Ads for Higher CTR Posted: 28 Jun 2011 02:32 AM PDT   A/B testing is the best way to determine which Google Adsense format will get the highest CTR and help you make money online. Most webmasters and bloggers try standard configurations and limit their site’s earning potential. So how to perform A/B testing? A/B Testing of Google Adsense Ads You have noticed we run a 336×280 ad unit on every article. Now suppose we want to test different link colors to see which ad format works best – here is how to do it. Create  first ad unit of 336×280 with blue links. Assign it with custom channel, lets say ‘blue links’ Create second ad unit of 336×280 with green links. Assign it with custom channel, lets say ‘green links’ Use javascript code to rotate the ad unit to display alternate ads with blue and then green links and so on. <script type="text/javascript"> var random_number = Math.random(); if (random_number < .5){ // first ad unit code } else { // second ad unit code } </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script> Place the javascript code where you originally had place your ads. Correct Code Use –  Remember that since the javascript code above already has the script tags, you need not cut paste the whole Adsense code, but only the part between the script tags. So this how the code will look like. <script type="text/javascript"> var random_number = Math.random(); if (random_number < .5){ <!-- google_ad_client = "pub-99999999999999"; google_ad_slot = "12345"; google_ad_width = 336; google_ad_height = 280; //--> } else { <!-- google_ad_client = "pub-99999999999999"; google_ad_slot = "123456789"; google_ad_width = 336; google_ad_height = 280;  //--> } </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script> This is a very nice trick suggested by Adsense team itself and works very well – which means you need not worry about editing the Adsense code for A/B testing purposes only (which otherwise is not allowed as per Adsense guidelines). Compare the channel reports in Adsense Reports after a week (it takes time to get useful results!) and see which channel has better CTR and  then use those links. You can modify the code and keep optimizing – change a new parameter now, like text color etc. and keep using this technique for highest CTR possible. We got a higher CTR by this technique. Tell us you got better results… After reading this article, readers liked these articles Google Adsense Testing New Ad Fonts Adobe PDF Ads Optimized for Higher Earnings Bon Echo Alpha 2 : Developers Testing Firefox 2 Download Internet Explorer 7 : Beta Testing for Developers ValleyBeta : Private Beta Testing Invites for Web 2.0 Services Microsoft Testing Instant On: Quick Windows Start Up 5 Google Website Optimizer Tips for Effective Testing   Original article: How to Perform A/B Testing of Adsense Ads for Higher CTR posted on 28/06/2011 Copyright 2011. Quick Online Tips. All Rights Reserved.

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