5 steps brands can take to kiss and make up

July 22, 2011 issue Forward this newsletter  |   Subscribe  |   View online

5 steps brands can take to kiss and make up By Jen Samples Consumers are becoming more demanding, and brands must alter their strategies for handling mistakes. Here's a guide on how to effectively apologize. Gamification tips to bolster customer loyalty By Matt Siden There is a reason why "Angry Birds" has been downloaded more than 250 million times: People love games. Discover how to incorporate effective gamification concepts into your campaigns. Media Motion: B-Reel, HookLogic, and TBA Global Announcements by Easy2 Technologies, Javelin Marketing Group, and Mojiva Inc., plus other news about industry hires, partnerships, and launches. LATEST BLOG POSTS More posts How to Select a 2D Barcode Provider By Roger Marquis As a company considers the use of 2D barcodes for advertising, promotion or general business purposes, the one question that will inevitably be raised or asked by the organization's marketing and/or creative team is, how should we select a 2D... Alignment and Prioritization By Jose Caballer The LIVE Website Redesign Series is turning the corner of the discovery phase: today we break down Efficiencies by term, desirability, and obtainability, ranking them and then beginning to categorize them with the User Profile's we created alongside... Move Over, Mustafa: There's A New 'Old Spice' Guy In Town (Video) By Rick Mathieson Isaiah Mustafa can move on over. Old Spice has a new (albeit old) guy now.And he's got an all-too-familiar golden mane.That's right, 80's icon Fabio - he of the Harlequin novels of yore - is the new star of new TV and print advertising, as well as a...  blog More posts Startup Watch COD: Stickybits rewards consumers who scan items and read/write reviews By Jim Nichols There are a host of new cell phone application designed to provide information and deals on products sold in brick and mortar stores. For marketers, it stands to reason that connecting with consumers... Learn more about ad:tech » Register for the next event » LATEST COMMENT We've been fighting this battle for years, but we're clearly not there yet. Keep up the good work Peter. We'll get there. Ultimately, we need to prove that that digital media can drive measurable, incremental sales, shift market share, and ... Arlo Laitin on: 10 reasons to hate the click MOST READ ARTICLES 1. 10 reasons to hate the click 2. Paid social media: 5 opportunities you're overlooking 3. 3 brands that lost -- and won back -- Latinos 4. YouTube etiquette for 2011 5. The 7 types of effective retargeting SUMMIT COVERAGE More photos Michael Faulkner, VP Interactive Accounts, Trailer Park Interactive Jennifer Walsh, Account Director, Trailer Park See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Measurements Solution Manager, Digital Analytics (Digital Center of Excellence) Associate Director Communications Planning Digital Planners Regional Director, Digital Services OMG Latin America Content Representative with French and German language skills Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jessica Bowman CEO, SEOinhouse See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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