Seeds of SUCCESS - If SUCCESS had a crystal ball...

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July 5, 2011 - Vol. 4 Issue 18 If SUCCESS had a crystal ball, it'd look like this. In this 1998 SUCCESS magazine article about Jeff Bezos, the Amazon founder describes the early days in Seattle, where he jotted down 20 things he thought he could sell on the Web, from gardening tools to clothing. He researched his top five: CDs, videos, computer hardware, computer software and books, and launched Amazon.com in 1995 with those staples. "I used a whole bunch of criteria to evaluate the potential of each product, but among the main criteria was the size of the relative markets," Bezos said. "Books, I found out, were an $82 billion market worldwide. The price point was another major criterion: I wanted a low-priced product." "I reasoned that since this was the first purchase many people would make online, it had to be non-threatening in size," Bezos told SUCCESS. By the time the moving van had taken all of Jeff and his wife MacKenzie's belongings from their home and lucrative life in New York and arrived in a small rental house in the Seattle suburbs, he knew what he wanted to sell and how. They set up shop in the garage, and voila! Amazon.com, the online retailer that bills itself as Earth's Biggest Bookstore, was born. What possessed him to give up assured success and security and go out on the limb in an entirely new and untested field? "I call it a regret-minimalization frameworks," he says, following the phrase immediately with the rolling, infectious laugh that is his hallmark. "I projected myself…" Read the complete From the Archives article on success.com and find out what's next for Jeff Bezos in the August 2011 cover story. LATEST BLOG POST You Are Influential by Darren Hardy …For Better or Worse What do Jesus Christ, Charles Darwin, Adolf Hitler, Martin Luther King Jr. and Vladimir Lenin have in common? Each is deemed one of the 100 Most Influential Persons in History in Michael Hart's 1978 book. Interesting, isn't it? You don't have to like what their influence was or what they influenced people to do—that's beside the point, and well, also the point. Each of these people influenced millions of others to do as they envisioned and directed. The key point is: Influence is powerful, and the same qualities and charisma that can influence people toward human enlightenment can also be used to influence people to destruction and great inhumanity. Another vital understanding of influence is: You don't have to be standing on a mountaintop speaking profound parables or pumping your fists on a lectern while shouting madly into a microphone in front of legions of people to be influential. It is crucially important to know that we are all, at all times, influencing people and the environment around us. We are energetic beings. As we enter every room, mix with any group or converse with any other living being, we are either bringing enlightenment or we are darkening the world around us. Additionally, we come to understand ourselves by... MORE BLOG POSTS Eyres: Dissecting a Child's Entitlement Brogan: Use Your Voice SUCCESS RECOMMENDS Jim Rohn's The Weekend Seminar "I think everybody should study ants. They have an amazing four-part philosophy. Never give up, look ahead, stay positive and do all you can." —Jim Rohn Learn the principles of the ant philosophy and much more as Jim Rohn conducts his legendary "Skills for the 21st Century" seminar in front of a live audience. Though recorded more than 10 years ago, The Weekend Seminar audio set is still as relevant today as ever. Rohn shares the ideas, strategies and proven principles that helped him to achieve incredible success in both business and in life. This complete 2-day seminar consists of 12 powerful CDs! The Weekend Seminar Retail $245 ONLY $99! FEATURED ARTICLE Jeff Bezos: e-vangelist After changing the retail industry and now shaking up the publishing world, the sky is the limit for Jeff Bezos' widening empire as Amazon takes to the cloud. Read more MORE FEATURED ARTICLES From the Archives: Jeff Bezos SUCCESS Achiever of the Year nomination: Jeff Bezos FEATURED ARTICLE Stand Out from the Crowd How to Make Yourself, Your Product or Your Company Memorable. Read more MORE FEATURED ARTICLES 1-on-1: The Science of Influence 1-on-1: Make Them Want You Trust your instincts. If your inner voice is talking, listen. It's usually on target with a decision you need to make. "The man who does not work for the love of work but only for money is not likely to make money nor find much fun in life." — Charles M. Schwab Pick one action outside your comfort zone and do it. You'll greatly increase your ability to achieve success. Read Highlights from Past Issues July 2011 June 2011 May 2011

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