How to determine who your customer really is

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	Free Subscription | Research Journal | Methodology | Research Directory | Training Negative Lifts: How a 24% loss led to a 141% increase in conversion Presenter: Flint McGlaughlin Managing Director of MECLABS Educational funding provided by:   Date: Wednesday, August 3, 2011 Time: 4:00 PM - 5:00 PM EDT (US) Educational funding provided by HubSpot When the CEO has a question about the customer, who does he ask? Sales? Customer service? Or you? Accurate, proven knowledge of the customer is perhaps the single most important piece of information that will propel your marketing career. In Wednesday's Web clinic, Flint McGlaughlin will show you how your tests can help you create an accurate theory of the customer using marketing tests. When conducted correctly, even tests that lose against the control become "negative lifts" - business intelligence-gathering exercises that ultimately lead to conversion lifts and higher revenue. ***Plus a Live Testing Strategy Session*** At the end of the clinic, we'll take a look at pages you submit to us and tell you what we would test to get the most learning about your customers. Reserve your FREE web clinic seat today >> Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Latest on our blog: Consumer Marketing: All that stands between you and Walmart is a good story Blog Optimization: Button change leads to 39% increase in comments Value Proposition: How to use social media to help discover why customers buy from you Free Subscription | Research Journal | Methodology | Research Directory | Training

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