  | | | Today's Buzz |  | | |  | - StumbleUpon beats Facebook for social sharing in U.S., report finds
StumbleUpon is responsible for about half of all U.S. social sharing, according to StatCounter data. Facebook accounted for about 39% of social sharing, and no other social network accounted for more than 5% of referrals. Globally, Facebook retains its social-sharing crown with about 60% of total traffic referrals, compared with about 28% for StumbleUpon. ReadWriteWeb.com (8/19), Vator.tv (8/19)       |  | Remove the guesswork; connect social media to revenue
Take your first step today to organize, mobilize, and monetize your social media efforts. Visit the Adobe SocialAnalytics site to gain access to:
• Joint Facebook and Adobe best practices
• Adobe SocialAnalytics product overview and demo
• Virgin America success story on how to monetize Facebook
Download your social best practices today. | | | | Ideas in Action | | | |  | - July was a record month for Facebook, Twitter
Facebook and Twitter both attracted record numbers of U.S. visitors last month, according to comScore traffic numbers. Facebook had 162 million unique visitors in July, compared with 160.8 million in June, while Twitter had 32.8 million in July, compared with 30.6 million unique visitors the month before. TechCrunch (8/21) - Social media is shaking up the NFL, officials say
The National Football League is going social in a big way, with franchises using Twitter and Facebook to keep fans interested and Web-savvy players using social tools to build their personal brand. "Now social media is front and center for all 32 teams, and the league. Every single team thinks it's important," says Joel Price, online manager for the San Diego Chargers. Mashable (8/20) - How Naked Pizza used Twitter to excite investors
New Orleans-based restaurant chain Naked Pizza says it has had about 8,000 investment inquiries in the past year and a half via online measures such as Twitter, where the owners post funny, food-industry-related tweets each day. The idea, the owners say, is not to drum up business using their feed. "The intent is more about starting a conversation in which like minds will engage," said co-owner Robbie Vitrano. "Some of those like minds, it turns out, are investors." The Wall Street Journal (tiered subscription model) (8/22) - Rapper is arrested as social stunt backfires
Colson Baker, who raps under the name "Machine Gun Kelly," was arrested after using Twitter to arrange a flash mob at Cleveland-area shopping mall. Hundreds of fans turned up at the mall for the stunt, but police arrested Kelly on a misdemeanor charge of disorderly conduct before he could make an appearance. Other locations in the area have had difficulties with rowdy flash mobs. The Plain Dealer (Cleveland) (8/22) |  | The benefits of Cloud Computing
Although the benefits of cloud computing are clear, so is the need to develop proper security for cloud implementations. The following whitepaper provides an overview of key security issues related to cloud computing. |
 | | | The Takeaway | | | |  | - Why the "Old Spice Guy" isn't a perfectionist
The "Old Spice Guy" Web video campaigns of 2010 and 2011 succeeded because creatives focused on quantity rather than quality, says Craig Allen of Wieden + Kennedy. Churning out Web videos kept things fresh and gave people plenty to talk about, even if not every joke hit the mark. "We try to make the best things we can, and we'll get it as great as we can, but then we say, OK, next one," Allen says. Inc.com (8/18) - How to get people to notice your Facebook page
Setting up a branded Facebook page is only half the battle; you still need to get people to pay attention, writes ShortStack CEO Jim Belosic. It's important to create pertinent content and a sense of exclusivity, but also to experiment enough that you maintain a broad appeal, Belosic writes. "[B]e creative, and always be looking for new ways to market your business, brand or organization," he writes. SmartBrief/SmartBlog on Social Media (8/22) - Twitter is a social network, not a megaphone
The best Twitter marketing campaigns are founded in interaction, not simply a broadcast of a promotional message, writes Heidi Cohen. That means finding and joining conversations, listening carefully to what's being said and using a real, human voice rather than simply spouting PR-speak, Cohen writes. And make sure that the messages you are pushing out are well targeted, she adds. ClickZ (8/22) |  | Business in the Cloud: Will Your Internet Connectivity Provide a Positive ROI? Using a simple ROI approach, enterprises can quantify the value of best-in-class connectivity. What are the tangible financial drawbacks when you experience outages or latency? How do you measure your risk and then mitigate it? This paper addresses all the factors associated with being able to calculate your own ROI. |
 | | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | Whenever a brand can give back -- to give to the consumers more than it asks of them, in terms of entertainment and value -- people are going to have a better feeling about that brand."
--Jason Bagley, creative director at Wieden + Kennedy, as quoted by Inc.com  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, August 19, 2011
- Thursday, August 18, 2011
- Wednesday, August 17, 2011
- Tuesday, August 16, 2011
- Monday, August 15, 2011
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