The right (and wrong) ways to get promoted

September 19, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The right (and wrong) ways to get promoted By Reid Carr We all want to move up in our digital marketing careers. Here's how to go about doing it. Why your brand should invest in a category-defining domain name By Taylor Frank When properly leveraged, a strong category-defining domain name can capture large volumes of online traffic, thereby driving revenue and increasing online brand presence. Here's how. Why some digital marketing titles are meaningless Interviewed by Bob Garfield When a job title gets too all-encompassing, does it lose its meaning? The Titan Agency's Jon Caddell and Bob Garfield discuss the ever-evolving scope of digital marketers' jobs and where the future will take our industry. LATEST BLOG POSTS More posts The Binary Future of Digital Ad Sales By Doug Weaver At Mondays iMedia Brand Summit in Coronado I had the opportunity to speak with a group of 150 sales leaders on a topic of pretty serious urgency: the sales talent crisis.with a twist. The position I shared with the group was that we dont have a sales... The Future of Marketing Isn't About "Interactive" By Jim Nichols Ive been working on a project in which I have had the opportunity to review the organization and hierarchy of hundreds of marketing departments, large and small. What struck me most was the number of enterprises that still use the term interactive to... The Power of Instagram for Brands By Tom Edwards Photos can tell many stories and they are powerful representations of the world around us. It is no wonder that users have taken the simple task of taking photos with their iPhones to new levels with apps such as Instagram, Hipstamatic, PicPiz and... Why Mobile Barcode Campaigns Don't Work By Roger Marquis When a company decides to use 2D technology in their advertising, on their packaging, etc., there are a number of technology and marketing related variables, components and best practices at play which, alone or in tandem, can cause a 2D-based... Creativing :: American Apparel get's Punk'd, Facebook's new subscription model, and the latest in F-commerce By Doug Schumacher Ten links that point to the future of digital marketing:American Apparels Plus-Sized Model Search Gets Punkd | AdweekWhen you run a consumer-generated media contest, be careful what you ask for.Facebooks new subscription modelFacebook made an... The Cool Kids Sat in the Back: Y Combinator's Ad Innovation Conference By Chris Ebbesen As a long time reader (and failed contributor I might add) of Y Combinator's (YC) HackerNewz, I was very excited to attend their first annual Ad Innovation Conference in Mountain View, California yesterday. I saw some familiar faces around the... A Challenge to My Fellow Research Community: What is the ROI of Research? By Kimberly Struyk As the title of this post states, I am posing a challenge to my fellow research community in light of recent trends (from a major economic downtown to an upward shift in Digital spending and rise in Social Media usage) that I believe are obscuring... Stop the Fan Frenzy! By Daniel Flamberg Many clients are obsessed with attracting more and more Facebook fans. And even clients with modest goals still want to clobber their competitors by amassing more fans. Yet in terms of relationship building and even in terms of reach and frequency... Social Buyerology: Listening to the Social Buyer By Tony Zambito Image via WikipediaThis is the third installment of my reflection on Social Buyerology. The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. The... LATEST COMMENT Sitting in Europe and advising US companies how to reach Europeans, here are some basic errors to avoid: 1) Don't try to talk to the French in English. Being French is more about speaking French than where you were born. ... Brandt Dainow on: Tips for taking your social media efforts global MOST READ ARTICLES 1. 5 reasons you should love your job 2. Facebook content calendars: The 4 vital pieces 3. iMedia Digital Showcase: The 10 best branded Facebook apps 4. How to use negative feedback to benefit your brand 5. What you need to know about web analytics SUMMIT COVERAGE More photos Zander Ford, Account Director - West Coast, Blue Kai Andy Wiedlin, Chief Revenue Officer, BuzzFeed.com Kimberly Kyaw, Sr. Media Strategist, Toyota Motor Sales, USA, Inc. See who else went...   Join us at these upcoming events Full calendar »   Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info   Advertisement     LATEST JOBS More jobs Regional Account Executive - National Accounts Tri-State area Global Web & Digital Media - Associate Project Manager, Coach Factory Online : Broadcast Research Analyst Advertising Supervisor, Paid Search PointRoll Continues to grow & is Hiring Developers, Designers, Acct. Managers, Sales Talent Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Colleen O’Banion Designer and Front-End Engineer, Übermind See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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