  | | | Today's Buzz |  | | |  | - The fatal flaw in Facebook's social graph
The "social graph" upon which social networks are built is a crude approximation of real-world relationships, suggesting that most social networks are inherently flawed, Maciej Ceglowski writes. Just as portals such as CompuServe and AOL gave way to more natural ways of accessing information online, so Facebook and Google+ will be replaced by messier, subtler ways of representing relationships, Ceglowski writes. "It's just a matter of waiting things out, and leaving ourselves enough freedom to find some interesting, organic, and human ways to bring our social lives online," he writes. Pinboard Blog (11/8)       |  | Get your social marketing industry news fix with the Vitrue Social Marketing Minute, a video series on social marketing thought leadership featuring brand marketers, community managers, authors and experts in the industry. Watch this Vitrue's Social Marketing Minute as Intel's Ekaterina Walter gives her thoughts on delivering consumer value. | | | | Network Update | | | |  | - Facebook lets users roll back to a chronological news feed
Facebook has added a toggle to its news feed to allow users to decide whether they prefer to see stories in chronological order or according to their projected relevance. The move is a step back for Facebook, which had switched to a relevance-only news feed in September as part of a broader face-lift. Mashable (11/9) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - How Louisville Slugger hit a Facebook home run
Louisville Slugger increased its Facebook buzz by 834% in a week with a cross-platform social scavenger hunt. The brand's social media team dropped 45 World Series commemorative bats at spots around St. Louis, then posted clues to Twitter and Facebook. Besides increasing brand-related chatter, the campaign helped increase the brand's Facebook "likes" by 143% and its Twitter following by 161%. ClickZ (11/9) - Harley-Davidson revs up Fan Machine app for Facebook
Harley-Davidson is launching a crowdsourcing campaign, built around a Fan Machine application on Facebook that allows customers to chip in with advice about advertising ideas and comment on one another's suggestions. Marketing professionals will be brought in to turn the best concepts into reality, and fans may receive rewards for their submissions. "This is not a publicity stunt, or a limited time engagement. We're committed to crowdsourcing," said Mark-Hans Richer, chief marketing officer. MarketingWeek.co.uk (U.K) (free content) (11/9) - Uptake aims to make travel planning more social
Online travel-planning service Uptake has launched a tool that lets users figure out which of their Facebook friends have been to specific destinations, making it easier for people to crowdsource their vacation planning. That helps ensure people get tips that are suited to their tastes and specific travel plans, CEO Yen Lee says. CNET/Digital Media blog (11/9) |  | Introducing The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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 | | | The Takeaway | | | |  | - Do you have what it takes to be a social media thought leader?
It's easier than you might think to become a digital thought leader in your chosen niche, writes Marla Tabaka. You can't fake thought leadership, so focus on finding an area that you're truly expert in, genuinely passionate about and in which you have the ability to develop innovative ideas. "Give voice to what matters to you because it probably matters to many others who are searching for inspiration," Tabaka writes. Inc.com (11/9) |  | Database Auditing And Real-Time Protection
Database auditing has become critical to all enterprises for dealing with various regulatory compliance and security requirements. Preventing attacks and unauthorized access to sensitive data by database administrators and other privileged users has become vital to all organizations. Click here to learn more. |
 | | - Meet the proto-Muppets
Kermit the Frog got his start in life as an amorphous green blob made out of a leftover coat and stuffed with scraps of denim jeans. In the mid-1950s, Jim Henson gave Kermit his TV debut on a small station in Washington, D.C., lip-synching to pop hits and donning a wig to sing female parts. "They're creatures rather than specific beings, sort of like blobs of fabric. Kermit had not graduated to being a frog yet," says Dwight Blocker Bowers, the Smithsonian Institution's in-house expert on the Muppets. CollectorsWeekly.com (11/9)
 | My hope is that whatever replaces Facebook and Google+ will look equally inevitable, and that our kids will think we were complete rubes for ever having thrown a sheep or clicked a +1 button."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, November 09, 2011
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- Thursday, November 03, 2011
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More than half of U.S. and U.K. social media users say they don't want brand connections via social channels, a survey finds. 
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