 | | - Marketers take to Twitter, Facebook ahead of holiday sales
Brands are ratcheting up their social media marketing efforts ahead of the Thanksgiving holiday. Wal-Mart is publishing maps to help Facebook fans navigate its stores; Sears is letting followers vote for the products they want to see discounted; and Procter & Gamble's Pepto-Bismol brand has pledged to donate a free Thanksgiving meal to the poor for every retweet it receives. "Brands are starting to see that this word-of-mouth scale really works and creates a bigger sense of urgency to purchase," says Facebook's Elisabeth Diana. USA TODAY (11/22), ClickZ (11/22)       |  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Network Update |  | | |  | - Facebook adds paid promotions to its news ticker
Facebook has begun adding sponsored stories to users' news tickers. There's no way to opt out of the ads, but users will be able to hide individual ads on a story-by-story basis. "Sponsored Stories are an extension of News Feed, so we think it's natural that they appear in Ticker," a Facebook spokesperson said. Mashable (11/22) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Ideas in Action | | | |  | - Nissan is under fire after staffer's "BFF" wins Facebook contest
Australian social media users are up in arms after Nissan Australia named a friend of one of its staffers as the winner of a high-profile Facebook contest. The winner, whose blog calls the Nissan staffer his "BFF," won a free car, while another friend of the staffer won a voucher for more than $1,000. Nissan officials defended the contest and insisted that the winners had been picked fairly. The Sydney Morning Herald (Australia) (11/23) - 3 ways brands make shopping more social
Social shopping is still in its infancy, but a number of key strategies are emerging as brands dedicate greater resources to their social-commerce operations. Curated sites such as Fab.com draw attention by informing shoppers about products they'll want to tell their friends about, while other sites let users build online wish lists or aim to help shoppers discover great products. "People will share what they love," says Jason Goldberg, CEO of Fab.com. Adweek (11/22) | Research and Reports | | | |  | - Facebook fans are worth $10 each, researchers say
A brand's Facebook fans are worth about $10 apiece, according to a study by social media agency SocialCode. The valuation is based on the finding that fans were 291% more likely to engage directly with a brand than were nonfans, making it markedly cheaper to advertise to them. "This research makes the value of a fan obvious," says SocialCode CEO Laura O'Shaughnessy. Advertising Age (tiered subscription model) (11/22) |  | 5 Keys to a Successful Mobile Site
It’s essential to have an effective mobile website experience. In this report, you’ll learn:
• Insights on how to extend your brand image effectively across mobile devices
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 | | | SmartPulse | | | |  | - Do you incorporate video elements into your social media presence?
| Yes, and they have been very successful |  42.16% | | We'd like to create videos, but we're not sure how |  28.43% | | No -- we have no plans to produce videos |  17.65% | | Yes, but the results have been disappointing |  11.76% | - Has video reached must-have status for marketing?: Online video has become so pervasive that Web marketers can no longer afford to think of it as an optional component of a campaign, Jeremy Victor writes. Videos are easy to access and highly appealing to certain sought-after customers who are pressed for time. "[N]ot only are we seeing increased frequency of viewing but also that video is effectively influencing our online behavior," Victor writes in SmartBrief's SmartBlog on Social Media.
- How is your company coping with your social media point person taking time off for the holidays?
 | Our social media efforts go dark when our primary contact is away | | Our social media efforts fall to an alternate staffer | | Our social media efforts fall to more than one alternate staffer | | We have a regular social media team that picks up the slack when one member is out | | Our social media person doesn't get to take vacations | | We don't use social media |
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 | | | The Takeaway | | | |  | - Are you guilty of ignoring your customers' complaints?
Too many companies are ceding social media channels to their critics, branding experts say. One study found that big companies such as Costco, Kmart and Kroger failed to respond to any of their customers' Facebook and Twitter complaints in September, and Wal-Mart responded to only 60% of complaints. "Companies can't afford to ignore people," says Conversocial CEO Joshua March. CNNMoney.com/Fortune (11/22) - Want a higher Klout score? Get busy on Google+
Klout says it's factoring users' Google+ activity into its influence calculations, and Google+ users are already seeing their scores increase. The average Google+ user will receive about a 2-point bump in their Klout score, but some heavy users could see their influence rating increase by 40 points, Klout says. TechCrunch (11/22) |  | How are technology leaders adapting to the change and complexity that mark today’s economic landscape? Read this white paper to identify the 4 patterns, or mandates, employed by CIOs when leveraging business and information technology to innovate. Learn how each pattern indicated a distinct approach to IT leadership, and are derived from specific organizational needs. |
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- SmartBrief will not publish Thursday and Friday
In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday.  | In social media, customers control the brand."
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, November 22, 2011
- Monday, November 21, 2011
- Friday, November 18, 2011
- Thursday, November 17, 2011
- Wednesday, November 16, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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