The best social media campaigns of 2011

December 5, 2011 issue Forward this newsletter  |   Subscribe  |   View online   The best social media campaigns of 2011 By Amy Vernon Every year, a few campaigns show us something we've never seen before. Let's check out the companies that took the biggest social risks -- and saw the biggest payoffs -- in 2011. How to resonate with gamers By Hal Halpin Gamers are one of the most jaded and cynical demographics -- and they're also one of the most desirable. Find out how to win them over. Signs that you're too reliant on outsourcing By John Nardone Outsourcing certain marketing functions is not always the best option. In fact, owning your own data can give you a key advantage. Read on for four ways to ensure proper control. Why there's no difference between traditional and digital Is your agency still divided into traditional vs. digital? Donny Deutsch, the chairman of Deutsch Inc., believes it's time for digital marketers to approach consumers with a single voice. LATEST BLOG POSTS More posts Understanding Buyer Priorities and Goals in an Uncertain and Chaotic World By Tony Zambito Image via Wikipedia. We are living in a world that is fraught with uncertainty. The degree of uncertainty for businesses today probably is at the highest level in decades. Resulting in a chaotic world for sellers and buyers looking to make sense of... Gold Rush: Mining the Full Potential of our Networks By Jason Harty I got thinking about my friends over the Thanksgiving holiday. Not only how thankful I am for their friendship but how easily I have access to communicate with all of them through Facebook, Twitter or LinkedIn. It's often we see questions from our... MOST READ ARTICLES 1. The biggest social media opportunity your brand is missing 2. Kick-ass subject lines and how to write them 3. The best mobile campaigns of 2011 4. TrendWatch: Why SnapTags are replacing QR codes 5. A beginner's guide to mobile ad networks SUMMIT COVERAGE More photos Julie Berger, Vice President, Managing Director, Digital, Horizon Media Monica Seebohm, Regional Director, West, InMobi Michael Katz, Senior Account Executive, AudienceScience See who else went...   Join us at these upcoming events Full calendar »   Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info   Advertisement     LATEST JOBS More jobs Global Digital Lead VP, Director of Brand Planning for HBO Broadcast Traffic Coordinator Senior Associate, Search Paid Search Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michael Rosen Vice President, Online & Mobile Sales, AT&T Adworks See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.