2011/12/11

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Why This Kolaveri Di: A Song That Became a Social Media Sensation

Posted: 11 Dec 2011 12:58 AM PST

“Why This Kolaveri Di” is the modern example of how a song becomes a social sensation, spreads virally across the web, and goes down in history in a way which was not possible a few years back.

Why This Kolaveri Di

First see the “Why This Kolaveri Di” Full Song Promo Video in HD

Truly speaking, the first time I heard it a few weeks back, trending across the web everywhere, I was surprised how it was happening. A light hearted relaxed mix of English, Tamil (now also called Tanglish), broken at parts, unusual playful lyrics, less known singers, and what is Kolaveri Di anyway? … but there was something different about it…

kolaveri-di Released officialy just recently on 16 November 2011, millions of people continued to Like the videos on Facebook, and more and more fans tweeted about it. Now with over 20 million Youtube video views and hundred of its variations and parodies, the popularity of Why this Kolaveri Di continued to increase, and there is a very high chance that you might have heard this song wherever you are in the world as International media is awed by the social media response.

Meanwhile Kolaveri song continues as one of the most searched videos and the top downloaded song on mobile phones. As we continue to learn more marketing lessons from Kolaveri Di, even Business Schools like IIM are teaching students about it in lessons about viral marketing.

So what is Kolaveri Di?

“Why This Kolaveri Di” is a song from the upcoming Tamil film 3 starring Dhanush and Shruti Haasan, expected to release in 2012. Written and sung by Dhanush, the song is composed by music director Anirudh Ravichander.

What is the meaning of Kolaveri Di? Since the song is sung by a drunk guy dumped by a girl, the song Why this Kolaveri di means “Why did you do this to me” or “Why you dumped me”. Otherwise the word Kolaveri means rage.