Why Facebook fans are useless

December 30, 2011 issue Forward this newsletter  |   Subscribe  |   View online   Welcome to Day 7 of our "Best of Content" from 2011. We will resume our regular daily coverage of the interactive marketing industry on Tuesday, Jan. 3, and we look forward to providing you with insightful and industry-relevant editorial content in the coming year. Happy Holidays from iMedia Connection! - Gretchen Hyman, Editor-in-Chief, iMedia Connection     Why Facebook fans are useless By Amielle Lake On their own, Facebook "likes" don't hold any value. However, with the right approach, there are smart things that marketers can do to convert fans into true customers. Here's how. The 7 types of effective retargeting By Dax Hamman Successful retargeting efforts involve more than just reaching out to past customers with relevant display ads. Here are seven techniques you can use to gain and keep customers online. How to make your display ads stand out By Ari Jacoby Online ads often don't make an impression on viewers because, simply put, they aren't paying attention. Here's how to reach people when they are most receptive. TrendWatch: Why SnapTags are replacing QR codes By Jeff Hayzlett Glamour magazine recently included a SnapTag on its cover, resulting in more than 100,000 scans. Jeff Hayzlett tells us why we need to dump the QR code for the cleaner, simpler SnapTag. SUMMIT COVERAGE More photos Deidra Bodkin, VP, Media, Razorfish Alison Lohse, Client Partner, Razorfish See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Associate Media Director, Digital Director, Business Development Social Media Supervisor Senior Integration Designer Ad Operations Manager/Digital Traffic Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform td> Featured member: Susan Emerick Global Digital & Social Media Marketing Strategist, IBM See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.