5 winning demographics you should be tracking

February 13, 2012 issue Forward this newsletter  |   Subscribe  |   View online   5 winning demographics you should be tracking By Jere Doyle Marketers need to change the way they reach their target market. Here are five second-level demographics to pay attention to now. How to master "in the moment" mobile marketing By Scott Forshay Mobile consumers are moving targets, and marketers employing a unidirectional approach are missing the mark. Here are the four fundamental tips to tapping the full potential of mobile marketing. The 8 stages of digital marketing success By John Wilson Before diving blindly into the crowded pool of online advertising, marketers need to embrace the structure of a digital marketing manual. Read on for an "Infomications" roadmap. LATEST BLOG POSTS More posts Pinterest Is Not For Friends (Updated) By Adam Broitman I was chatting with the amazing Rebecca Coleman yesterday about the influx of activity from Pinterest. Each of us has been using the service for some time, but all of a sudden we each started receiving an influx of new friend requests.Why is this... The Rise of Hypersocial By Damian Hagger Remember when Hyperlocal was a trend? There was a time, believe it or not, before the advent of check-ins, coupons, and restaurant finders, when people actually had to decide where they were going (before they went), read the Zagat guide, or even clip... How Digital Success Relates to Business Success By Greg Kihlström You know what you are doing with your social media marketing. I know you know what you are doing. Even though the senior management at your organization knows you know what you are doing, too, there is often a disconnect between the way a digital... Why Media Buyers Are Switching to a Smarter Planning Framework By John Manoogian III P.O.E.M., or Paid (vs) Owned (vs) Earned Media, is a strategy framework that buyers and planners use to segment campaigns and channels. Paid / Owned / Earned gave us a common lingua franca to organize our conversations and separate the big buys from... A Minute of You: What does your Facebook Timeline Movie look like? By Jeremy Bromwell What does Facebook mean to you? Let's face it, these days Facebook is not just a social network, or a site for us to simply post updates. It has truly become a critical part of our lives -- our virtual playground, where all our friends live... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 5 big SEO changes you might have missed 3. 5 hot new jobs for digital marketers 4. Digital marketing's 4 biggest disappointments 5. 9 social media hacks you need to embrace now SUMMIT COVERAGE More photos Jon Gregg, SVP, AdKeeper Tami Holzman, EVP Global Business Development, avVenta Worldwide See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Digital Sales Planner (5271) Technical Architect Manager, Research Insights and Tools Associate Director, Research Insights and Tools Client Strategy Director Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Stephen Anderson SVP, Search Marketing See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.