Customer Lifetime Value for IT

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Customer Lifetime Value for IT Sponsored by IBM With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. IT can put the power of analytics into the hands of business users, enabling nearly everyone across the organization to use company data to gain customer insight, predict outcomes, and take action. Watch this video to learn how predictive analytics provides marketers with the information to get the most from every customer interaction, while reducing the burden on IT. See It Here   ADDITIONAL RESOURCES Other IT Business Edge members who accessed this video also expressed interest in the following offers: Business Intelligence: A Guide For Midsize Companies from SAP The World Is Not Flat: How Application Location Influences User Experience from Compuware

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