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Facebook has achieved such scale that it can reliably determine which social applications succeed simply by steering traffic toward them, analysts say. That gives Facebook a competitive advantage, since it can buy social apps cheaply before they go mainstream, then inflate their value by promoting them to users. "Sociologically, this is called the Matthew effect, where the rich get richer and the poor get poorer," says Jonathan Zittrain, a professor at Harvard Law School. The New York Times (tiered subscription model)/Bits blog (5/13)       |  | The Business Platinum Card® from American Express OPEN
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  | | | Ideas in Action | | | |  | - AmEx executive sees expanded marketing as more efficient
American Express is using television commercials to promote an interactive initiative, Sync. Its strategy for ads to go beyond mere communication via social media and digital advertising is outlined in this interview with Chief Marketing Officer John Hayes. When it comes to mobile, for example, AmEx is "not focused just on the transactions. ... The challenge will be the relationship with the customer," Hayes says. Advertising Age (tiered subscription model) (5/14) |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | | Research and Reports | | | |  | - Moms' online shopping and social trends are above average
Moms are online-shopping mavens, according to a Nielsen study on the their past 30 days of behavior. The study found that moms were 35% more likely to shop for clothes, 50% more likely to purchase toys, 29% more likely to buy music and 23% more likely to purchase e-books online. Their favorite social websites were Pinterest and Disney Online, and 50% accessed them through a mobile device, the study found. ClickZ (5/11), MediaPost Communications/Online Media Daily (5/11) | The Takeaway | | | |  | - Does your firm need a chief social officer?
Some companies are considering making C-suite appointments to oversee their social media strategy, Dion Hinchcliffe writes. "Chief social officers" are likely to remain a rarity for some time, but that will only increase the competitive advantage gained by forward-thinking firms, he writes. Companies without CSOs will "be at a disadvantage to industry leaders willing to understand that such a leadership role can help them blaze the trail towards the changes needed in a way that's properly prioritized and resourced," Hinchcliffe writes. ZDNet/Enterprise Web 2.0 blog (5/11) - Social media shouldn't be kept in a silo
It's time for marketers to formulate an integrated approach to social media, write Geoff Livingston and Gini Dietrich. "[T]he question for social media marketers isn't 'What is my social media strategy?' Rather, it is 'How can social be weaved into larger marketing campaigns and support the organization's overarching goals?' " they write. SmartBrief/SmartBlog on Social Media (5/14) | Social Shareable | | | |  | - These outhouses offer civilization in the midst of wilderness
Some of the world's most remote places have outhouses for explorers who have to deal with the call of nature. This slide show highlights a number of oddly placed toilets with spectacular views, such as a painted hut in Lesotho's Maloti Mountains and a cliffside shack on Alaska's Mount McKinley that's accessible only by ski-plane. Environmental Graffiti (5/10) |  | Hot off the Presses! Q2 2012 ERP Comparison Guide
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 | | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | If Highlight gets the green light, you'll also have to start Unfriending the Facebook friends who start using it."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, May 11, 2012
- Thursday, May 10, 2012
- Wednesday, May 09, 2012
- Tuesday, May 08, 2012
- Monday, May 07, 2012
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