Software represents a huge opportunity for innovation and competitive differentiation. But for discrete manufacturers, a shift in focus from hardware to software also presents many challenges.
The vast array of features including the advanced electronics in your vehicle - as well as many of the special capabilities in televisions, toys and household appliances - are innovations that have been made possible by software. Software in products holds the key to innovations that improve quality, safety, and ease-of-use, as well as add new functions. Software simply makes products smarter.
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