| This week's sponsor is Proxim Wireless. |  |  Today's Top Stories 1. iPhone 5 to drive 4G adoption, Wi-Fi offloading 2. Mobile Citizen offers Clearwire's WiMAX service to nonprofits nationwide 3. Tango extending small cell connectivity into enterprise 4. ABI: OFDM non-line of sight to dominate small cell backhaul in 2017 5. FCC: FirstNet just needs to ask for 700 MHz public-safety spectrum Editor's Corner: iPhone 5: Even if you never heard of LTE before, you will now Also Noted: EXFO Spotlight On... Google and Boingo offer free Wi-Fi at 4,000 hotspots Anyfi raises $1.5M; Mindspeed, SpiderCloud co-develop baseband processor and much more... Apple's iPhone 5: Complete coverage Apple unveiled its next handset, the iPhone 5, at an event at the Yerba Buena Center for the Arts Theater in San Francisco. The new device features a taller, thinner screen, faster processor and LTE support. AT&T, Verizon and Sprint will sell the device in the United States, as will a number of smaller carriers (T-Mobile won't sell the device). Click here for complete coverage and analysis of the iPhone 5. | This week's sponsor is Qualcomm. |  | Webinar: The 1000x challenge; More Spectrum - How, how much and from where? Tuesday, September 18th, 12pm ET / 9am PT In our quest for solutions to the 1000x mobile data challenge, the next stop is to explore options for more spectrum. Join us to understand where you can get more of it, at which bands and what innovative methods are needed to unlock it. Register Today! | |  iPhone 5: Even if you never heard of LTE before, you will now  Apple's (NASDAQ:AAPL) iPhone 5 is finally here, and operators are bracing for the impact. Industry insiders are predicting the phone will bring with it massive data consumption, not necessarily because iPhone 5 users will be data hogs (though many probably will be) but because the device will raise awareness of LTE and its capabilities across a wide spectrum of user groups who are expected to migrate to the world of 4G data services. AT&T (NYSE:T) and Verizon Wireless (NYSE:VZ) are fairly well positioned for any data onslaught. Not only do they have healthy LTE footprints (and AT&T has a robust backup with its HSPA+ coverage) but they've got prophylactic data-consumption (tiered data, shared data) plans that they launched prior to the iPhone 5's debut. In fact, Verizon sounds like it is positively licking its chops over the combination of the iPhone with LTE. Speaking at the Bank of America Merrill Lynch Media, Communications and Entertainment Conference, Verizon Communications EVP and CFO Fran Shammo said that the company believes that because it has "double the LTE coverage of all its competitors combined" it will have an advantage in iPhone 5 sales. Yet how long will Sprint Nextel be able to maintain its offer of unlimited data for smartphones once the LTE-enabled iPhone 5 arrives in its customers' hands? There may be a delayed impact, as Sprint just started rolling out its LTE network, but the operator announced this week that it will have LTE in 100 markets in coming months (it didn't actually say how many months…three, six, more?). That could mean iPhone 5 users will be able to stir up a major data storm on Sprint's LTE network pretty soon. Plus, Sprint is doing some very complicated spectrum refarming to make room for LTE, and that could make it even more difficult to deal with a massive increase in data traffic. Despite the engineering headaches from higher data consumption that an LTE-enabled iPhone may prompt, executives at mobile operators worldwide must be breathing a massive sigh of relief that Apple finally did take the LTE plunge with this latest smartphone and that it included a number of LTE bands for global use. The iPhone 5's three LTE-equipped models cover a swath of spectrum bands as follows: Model A1428 (GSM) supports LTE Band 4 (AWS) and Band 17 (700 MHz) and is targeted at North America; model A1429 (CDMA) is designed for North America and Japan, and supports LTE Band 1 (2100 MHz), Band 3 (1800 MHz), Band 5 (850 MHz), Band 13 (700 MHz) and Band 25 (1900 MHz); and model A1429 (GSM) is aimed at Germany and the United Kingdom, as well as Australia and matural Asian markets (Japan, Korea, Hong Kong and Singapore) by supporting Band 1 (2100 MHz), Band 3 (1800 MHz) and Band 5 (850 MHz). European LTE operators Deutsche Telekom in Germany and EE in the UK have committed to carry the iPhone 5. However, PCWorld noted that Apple left out two bands--800MHz and 2.6GHz--considered essential for LTE service in Europe. But let's face it: The continent doesn't have much of an LTE footprint yet anyway. So, it's true that the iPhone 5 will not work on every conceivable LTE band around the world. However, if Apple had not included LTE at all this time around, that would have likely had a tremendously negative impact on the entire LTE ecosystem. Thanks to Apple, even in markets where operators have not launched LTE, customers will be aware now that they are missing something and that could prompt faster LTE rollouts. 4G Americas just reported that 100 commercial LTE networks are active in 49 countries, while the GSA said 96 operators have launched commercial LTE services in 46 countries. I'll be honest; I have no clue which one is correct. Regardless, it's clear that a bunch of operators have thrown beaucoup amounts of money at LTE, counting on people to buy compatible devices and use lots of 4G data services. The arrival of an LTE-equipped iPhone will help make that happen, because every significant smartphone release from every major manufacturer will need to include LTE compatibility to compete from now on, at least in North America and the mature Asian markets. So, how do you think the iPhone 5's release will impact mobile networks? We have a poll on our home page where you can vote, but we'd love to get your comments below as well. P.S. For complete coverage of the iPhone 5 launch and the market's reaction, make sure to check out our special report page: Apple's iPhone 5: Complete coverage--Tammy Read more about: Sprint Nextel, AT&T back to top | | | Sponsor: Super Wi-Fi Summit FierceLive! Webinars > The 1000x challenge; More Spectrum - How, how much and from where? - Tuesday, September 18th, 12pm ET / 9am PT > Implementing Connected Solutions: M2M and the Connected Life - Wednesday, September 19, 11am ET / 8am PT > Telco-OTT: the Good, the Fast and the Nimble - Thursday, September 27, 11am ET / 8am PT > Carrier Ethernet woes? Here's an economical approach to improving operational efficiency and network visibility - Wednesday, October 10, 11am ET / 8am PT / 3pm GMT Events > ITEXPO 2012 - October 2-5 - Austin, TX > Super Wi-Fi Summit 2012 - October 3-5 - Austin, TX > Mobility Tech Conference - October 3-5 - Austin, TX > COMPTEL PLUS Fall 2012 Convention and EXPO - October 7-10, 2012 - Gaylord Texan, Dallas, Texas > Futurecom 2012 - October 8-11, 2012 - Rio de Janeiro, Brazil > Broadband World Forum 2012 - 16 - 18 October - RAI Exhibition & Convention Centre, Amsterdam > TelcoTV 2012 - October 24-26 - Las Vegas, NV > The Open Mobile Summit and Appcelerate 2012 - November 7-9 - San Francisco, CA > 4G Latin America Conference & Expo 2012 - November 14-15, 2012 - Bogota, Colombia Marketplace > The New Standard in 4G Telecom Enclosures > Whitepaper: Online Video Publishing Buying Tips > Whitepaper: How to Master the Art of Content Marketing > Whitepaper: Leveraging Website Marketing: Top 10 Website Solution Capabilities > EBook: Unified Communications, Where it is, Where it's Going > Whitepaper: Improving Content Publishing Workflow Efficiency for Multi-Device Delivery > Whitepaper: Case Study: 4G Operator Maximizes Revenue with Flexibile, and Discovery-driven Audit Capabilities > EBook: Is VoLTE the Next Generation of Voice? Jobs > Public Safety DAS Engineer - Houston, TX - Connectivity Wireless Solutions > Project Manager - Washington, D.C. – IT WORKS! > Project Coordinator Job - Parsippany-Troy Hills, NJ, USA – Yoh > Project / Construction Coordinator Job - St. Louis, MO, USA – Yoh > Telecommunications Project Coordinator Job - Overland Park, KS, USA – Yoh > Network Test Engineer Job - Overland Park, KS, USA – Yoh > Need a job? Need to hire? Visit FierceWirelessJobs * Post a classified ad: Click here. * General ad info: Click here | Today's Top News 1. iPhone 5 to drive 4G adoption, Wi-Fi offloading Increased data traffic on LTE networks, accompanied by a range of operator efforts to deal with it, will be likely side effects of Apple's (NASDAQ:AAPL) decision to include LTE capability in the new iPhone 5. "You're taking a very sophisticated, highly sought-after phone as a mechanism to potentially really catapult the switch in subscribers from 3G to 4G. And that is not trivial," Murali Nemani, senior director of mobility solutions marketing at Cisco Systems, told FierceBroadbandWireless. Nemani is not the only industry insider who expects the iPhone 5 to increase consumer awareness of 4G. "In anticipation of the iPhone 5 launch, consumers are beginning to expect fast 4G LTE speed," said Carla Fitzgerald, vice president of marketing at Smith Micro Software.  | | The iPhone 5's dual-band 802.11n wireless connectivity accelerates the user's Wi-Fi experience up to 150 Mbps, according to Apple. | Nemani claims consumers who are aware of 4G have been looking for a reason to upgrade from 3G to 4G, and now they have it. "The rollout of iPhone 5 is going to make 4G handsets readily available and drive customer demand to the adoption of 4G services, Cisco's Nemani said. "iPhone 5 is just the trigger point," he added."Every other handset vendor is going to come out with a 4G phone." Early studies indicate that wireless subscribers using LTE-capable device consume much more data traffic than other customers. Though the higher usage could be ascribed in some cases to the fact that LTE is being used by tech-savvy early adopters, this trend of higher per-customer data usage is expected to continue as more of the mass market hops onto the LTE bandwagon. "By 2016 we believe 4G will represent something close to 6 percent of total connections and 36 percent of all traffic," said Nemani, citing Cisco's annual Visual Networking Index (VNI) Global Mobile Data Traffic Forecast. The iPhone 5's 4-inch screen is notably bigger than the current 3.5-inch screen on Apple's existing iPhones and will help drive the use of video-based and content-based apps such as FaceTime and Siri, he said, adding that will put more pressure on operators to migrate away from unlimited data plans because "data consumption is going to increase." Even though customers may prefer unlimited plans, operators that have not already done so will eventually be forced to move to tiered-data plans and/or shared data plans if they sell the iPhone to their customers, he said. Apple is promising distinct versions of the iPhone 5 for Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and Sprint Nextel (NYSE:S). The iPhone's arrival could prompt changes in pricing plans at both Sprint Nextel as well as T-Mobile USA, which are both currently pushing unlimited data plans for smartphones, as opposed to AT&T and Verizon Wireless, which have not only abandoned new unlimited data plans but have also launched shared data plans. Sprint has promised to offer unlimited data for the iPhone 5, even as it undergoes a massive spectrum effort under its Network Vision initiative. T-Mobile should not see a serious iPhone 5-generated data-consumption upswing, given that it will not be carrying the device and is not slated to introduce LTE service till next year. But the operator does reportedly have some 1 million unlocked iPhones on its 1900 MHz GSM network, which is being refarmed to HSPA+, meaning those iPhones will benefit from faster data speeds on T-Mobile's network once the refarming is completed. And having faster speeds at 1900 MHz could in time attract more iPhone users, especially those looking to ditch AT&T or Verizon in search of an unlimited data plan. Further, the LTE-equipped iPhone and LTE-equipped smartphones that come after it are expected to drive the need for Wi-Fi offloading. "The reality is that 4G is still in its infancy, and consumers will not have 4G connections available at all times. As devices get more and more sophisticated, the challenge for operators will be meeting consumer's expectations for better performance and always-on connections when they're in areas where 4G networks are unavailable," said Smith Micro's Fitzgerald. "Directing data traffic between Wi-Fi, 3G and 4G networks with an intelligent offloading system is now critical. Managing network congestion via offloading will need to be a seamless process, she said, so operators do not also face "an explosion of support calls along with data traffic." For more: Special Report: Apple's iPhone 5: Complete coverage Related Articles: Rumor Mill: iPhone 5 will support global LTE bands, China's TD-SCDMA FaceTime's impact looms over operators T-Mobile cajoling 2G users off 1900 MHz Sprint promises unlimited LTE data for iPhone 5 Infonetics: 70% of operators will deploy Wi-Fi for street coverage by 2013 Read more about: iPhone, LTE back to top | | This week's sponsor is Super Wi-Fi Summit. |  | | Learn how to exploit white spaces & shared spectrum technologies to deliver new innovative services. | 2. Mobile Citizen offers Clearwire's WiMAX service to nonprofits nationwide Mobile Citizen announced that its WiMAX-based low-cost mobile Internet program for nonprofit organizations is now available in more than 50 cities. The group, based in Boulder, Colo., sells service for $120/year per account and is offering three free months for nonprofits that sign up for service by Oct. 31, which works out to $8 per month for 15 months. All connections include unlimited data usage, no download speed cap and upload speeds to 1.0 Mbps. Customers can purchase a USB modem, desktop modem or mobile hotspot for use with the service. Mobile Citizen was originally established by five nonprofit organizations that transmitted educational video to schools in 11 metropolitan areas during the mid-1980s using Educational Broadband Service (EBS) spectrum, which is located at 2495-2690 MHz. In 2006, WiMAX network operator Clearwire (NASDAQ:CLWR) entered into a 30-year excess capacity agreement with the five EBS licensees, which established Mobile Citizen. Despite its plans to transition to TD-LTE, Clearwire's WiMAX network has picked up some unexpected momentum this year. Speaking yesterday at the Bank of America Merrill Lynch 2012 Media, Communications and Entertainment conference, Clearwire CFO Hope Cochran said the number of wholesale customers signing up for the WiMAX network is giving it a longer lifespan and a "longer revenue tail than I anticipated." Longtime partner Sprint Nextel's (NYSE:S) Boost Mobile and Virgin Mobile USA sub-brands recently began reselling Clearwire's service, and the WiMAX operator has also signed a bevy of wholesale deals with companies such as Earthlink, FreedomPop, H2O Wireless, NetZero and Voyager Mobile. Mobile Citizen launched its low-cost mobile Internet service in Portland, Ore., in 2009, and expanded later expanded to markets such as Chicago, Denver, Kansas City, Las Vegas, Philadelphia, Sacramento and Salt Lake City. The national expansion takes Mobile Citizen's service to more than 50 cities, including major nonprofit markets such as Atlanta, Boston, Seattle, Dallas, Houston and San Antonio, Texas, and Washington, D.C. "Every nonprofit is a mobile nonprofit these days--doing community outreach, off-site event registrations, advocacy and fundraising," said Michelle Warner, director of Mobile Citizen. "Our hope is that we can not only help nonprofits control costs but also increase the productivity and impact of their field staff providing valuable services in the community." For more: - see this Mobile Citizen release Related articles: Clearwire CFO: WiMAX network to generate more revenue than expected EarthLink to offer in-home WiMAX, LTE service via Clearwire deal WiMAX Forum President describes roadmap wherein WiMAX, LTE are complementary MVNO FreedomPop to launch WiMAX iPod touch case, details pricing Clearwire stays on track for TDD-LTE launch, defends financial position Read more about: Sprint Nextel, 2.5 GHz back to top | 3. Tango extending small cell connectivity into enterprise Extending enterprise unified communications apps and service to mobile devices on a small cell network is the aim of Small Cell Connect from Tango Networks, which is pitching the product to operators as a way to reduce backhaul demands and even enable location-based services and new pricing plans. "Small cells are of critical importance for enabling enterprise calling, messaging and applications to users wherever they are," said Brenda Boehm, Tango president and CEO. Tango's new product uses its Small Cell Services Exchange software to establish secure connectivity and guaranteed interworking between small cells, enterprise unified communications (UC) and PBX systems and mobile network elements. The solution provides seamless functionality over small cells, mobile, Wi-Fi and fixed networks, said Andrew Silver, company CTO and co-founder. "The Small Cell Connect solution addresses the distinct needs of carriers today, by reducing backhaul resource demands and maintaining bearer stream and signaling local to the enterprise while enabling unique small cell location-based services and new tariffing models," he added. According to Simon Saunders, chairman of the Small Cell Forum, which recently welcomed Tango as a member, "There is an enormous amount of excitement surrounding enterprise small cells. To date, cellular technologies have only scratched the surface of what is possible in a business environment. Enterprise small cell deployments represent a platform for transforming much more than just coverage and capacity. They can also introduce compelling new features and services." Tango, which says its technology transforms any mobile device into an enterprise office phone, serves Tier 1 mobile carriers in North America and Europe in addition enterprise and government companies worldwide. For more: - see this Tango release Related articles: Small cells will generate 9% of mobile RAN revenues in 2016 Analyst: Small cells benefit 3G networks more than LTE Sprint boosts femtocell count to 950,000 Juniper: Small cells, Wi-Fi to carry nearly 60% of mobile traffic in five years Infonetics: Small cells taking off, femtos leaving home Read more about: Tango back to top | 4. ABI: OFDM non-line of sight to dominate small cell backhaul in 2017 Deployments of LTE small cells are prompting across-the-board growth in backhaul technologies, with microwave backhaul equipment in particular expected to generate a compound average growth rate of 35 percent between 2012 and 2017, according to ABI Research. The market for small cell microwave backhaul equipment will reach more than $6.4 billion in 2017, up from $1.5 billion in 2012, said ABI. Millimeter wave line-of-sight (LOS) equipment is expected generate revenues of $2.8 billion with 23 percent of microwave links in 2017, while OFDM multiplexing non-line-of-sight NLOS equipment will fetch revenue of $1.9 billion with 48 percent of links. "Thanks to its NLOS properties and Point-to-Multipoint (PMP) hub-and-spoke architecture OFDM NLOS becomes the most popular backhaul technology for small cells in 2017," said Nick Marshall, ABI principal analyst. In addition, Wi-Fi equipment is forecast to capture $784 million in revenue with 12 percent of small cell backhaul links. LoS millimeter-wave bands from 60GHz to 80GHz are gaining in popularity and equipment sales for those bands will outpace traditional LoS microwave, 6-38GHz, equipment for small cell applications. ABI projects LoS microwave gear will only represent 13 percent of revenue 13 percent of revenue and 10 percent of small cell links in 2017. Despite the growing use of wireless backhaul technologies, ABI expects fiber backhaul will also play a vital role in small cell environments. Fiber backhaul solutions for small cells are forecast to total 24 percent of market revenue in 2017, up from 7 percent in 2012, thanks, in large part to demand from China and North America, where operators often favor fiber as a backhaul solution. Yet the preference for fiber may be outweighed by proximity and cost issues in many cases. Connecting a small cell on a lamppost to the fiber along the street can be too expensive to justify and the lease costs too high, according to independent industry analyst Monica Paolini, who is also a FierceBroadbandWireless contributor. She has suggested that connecting a local network of small cells to a macro cell or other aggregation point with a fiber connection is usually a more cost-effective solution, at least in the short term. Michael Howard, co-founder and principal analyst at Infonetics, said in a previous interview with FierceWireless that large U.S. operators expect to mostly use wireless technologies for their small cell backhaul. "The operators we have spoken with said that about 80 percent of their small cells will be connected using three types of wireless backhaul--microwave, millimeter wave and licensed non-line of sight," Howard said. For more: - see this ABI release Related articles: Startup Fastback peddles 'Any Line of Sight' small cell backhaul Wireless the likely winner in small cell backhaul Paolini: Can wireless backhaul facilitate transition to fiber backhaul? Maravedis: PtP will evolve into an $11B market by 2016 Report: Microwave backhaul issues could significantly delay small cell deployment Read more about: Backhaul Technologies, backhaul back to top | 5. FCC: FirstNet just needs to ask for 700 MHz public-safety spectrum The FCC said it is ready to transfer the license for 700 MHz broadband public-safety spectrum to the First Responder Network Authority, as soon as the commission receives a formal request for it. In a largely administrative order, the FCC noted that FirstNet's Board has now been appointed and is in a position to request the license. "Accordingly, we are prepared to take the ministerial step of granting a new license to FirstNet under a new call sign as soon as possible after FirstNet informs the Bureau that it has been established in accordance with the terms of the Public Safety Spectrum Act and submits a request for the license specified by Section 6201 of the Public Safety Spectrum Act," said the commission. The Middle Class Tax Relief and Job Creation Act of 2012, passed in February, established FirstNet to oversee the construction and operation of the nationwide public-safety LTE network as licensee of both the existing public safety broadband spectrum--763-769/793-799 MHz--and the spectrally adjacent 700 MHz D Block spectrum--758-763/788-793 MHz. The existing public-safety broadband spectrum is currently held by the Public Safety Spectrum Trust (PSST), which had been leasing it out for use by various jurisdictions. Under a July FCC order, only jurisdictions complying with the commission's Special Temporary Authority (STA) rules were allowed to use this spectrum for early LTE network deployments. The National Telecommunications and Information Administration, which oversees FirstNet, subsequently convinced the FCC to allow STA recipients to use both 700 MHz blocks for 10x10 MHz deployments. Harris County, Texas, is currently deploying a public-safety network under an STA. The newly appointed board of FirstNet will hold its first open public meeting on Sept. 25. The agenda will include the adoption of bylaws and initial organizational decisions, said NTIA. For more: - see this MissionCritical Communications article - see Urgent Communications article - see this FCC order - see this NTIA notice Related articles: Utilities angling to use public safety's 700 MHz broadband spectrum Seybold's Take: FirstNet board appointees ready for public safety broadband network challenge FirstNet must act quickly to make the public-safety LTE network a reality NTIA: Give early public-safety deployments the full 700 MHz allocation Texas county will operate and expand public-safety LTE network Read more about: D Block, Ntia back to top | Also Noted | This week's sponsor is EXFO. |  | Webinar: Carrier Ethernet woes? Here's an economical approach to improving operational efficiency and network visibility. Wednesday, October 10, 11am ET / 8am PT / 3pm GMT This webinar introduces a centralized Ethernet service activation and monitoring solution that enables network operators to deploy cost-effectively, accelerate time to revenue and boost operational efficiency, while optimizing subscriber experience. Register Today! | SPOTLIGHT ON... Google and Boingo offer free Wi-Fi at 4,000 hotspots Boingo Wireless and Google Play are dramatically escalating their existing free Wi-Fi partnership with the expansion of Google Play's sponsorship to 4,000 hotspots in dozens of U.S. cities. The Wi-Fi hotspots are part of Boingo's Cloud Nine Media global advertising network. Starting this week and lasting through the end of September, Wi-Fi users with Android phones and tablets as well as Windows and Macintosh laptops will be offered gratis Wi-Fi in high-traffic locations thanks to an ad sponsorship from Google Play. Apple iPhone users are out of luck when it comes to getting the free service. "Google Play is the first to take part in our newly expanded Wi-Fi sponsorship network, which reaches millions of consumers each month with place-based brand engagements," said Dawn Callahan, vice president of consumer marketing for Boingo Wireless. "Sponsorships like this give users the free Wi-Fi they crave, advertisers the consumer interaction they need and venues the revenue to offset the costs associated with providing a high-bandwidth Wi-Fi experience." For more on the partnership, see this release. Quick news from around the Web. > Anyfi raises $1.5 million to build virtual Wi-Fi networks. Article > Americans would rather "switch than fight" to avoid dwellings and buildings with poor cell coverage. Release > Singapore Airlines' in-flight systems from Panasonic Avionics will be capable of broadband Internet. Release > LTE Diameter signaling traffic to grow more than 3x faster than mobile data traffic over five years. Release > Mindspeed and SpiderCloud co-develop baseband processor for enterprise 3G small cells. Release And finally… Man is traveling cross-country using only bacon as barter. Article > The 1000x challenge; More Spectrum - How, how much and from where? - Tuesday, September 18th, 12pm ET / 9am PT In our quest for solutions to the 1000x mobile data challenge, the next stop is to explore options for more spectrum. Join us to understand where you can get more of it, at which bands and what innovative methods are needed to unlock it. Register Today! > Implementing Connected Solutions: M2M and the Connected Life - Wednesday, September 19, 11am ET / 8am PT Within the next decade, billions of new Connected Life and M2M devices will be connected to mobile networks, providing consumers and businesses with an expanding array of applications, services and experiences. 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Enter Priority Code TTV12FIERCE to get your discount. > The Open Mobile Summit and Appcelerate 2012 - November 7-9 - San Francisco, CA Meet mobile and Internet world-leaders at The Open Mobile Summit. Identify the next growth markets in mobile Internet, commerce, media, cloud, big data, 4G and beyond. Plus, meet the leaders of the mobile app economy at Appcelerate – November 9th. “The is THE event in mobile right now”. Registration is now open – book now and save $500 (Ends September 21) > 4G Latin America Conference & Expo 2012 - November 14-15, 2012 - Bogota, Colombia This is THE place to gain access to the “Movers & Shakers” within the Latin American 4G ecosystem, from industry thought leaders and operators to applications developers, press and analysts. 4G Latin America’s unique program attracts more than 400 high-level attendees, over 50 percent of whom are executives and senior leaders. 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