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| Evolving Your Mobile Marketing Presence: Strategies for Succeeding at Mobile As Both a Device and a Channel | |
| Sponsored by: Ektron, Inc. | |
| Forrester predicts that by 2015 approximately 117 million users will access the Internet via mobile devices. Capitalizing on mobile opportunities has become mission-critical – especially for marketing professionals. But most marketers are still dabbling in the experimental phase of mobile marketing and run the risk of becoming irrelevant to consumers if they don’t begin implementing effective methods. Check out this Forrester report to uncover essential tips for formulating a strategic mobile strategy, such as:
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