 | | | Today's Buzz |  | | |  | - Facebook moves beyond virtual gifts
Facebook on Thursday launched Gifts, a service that lets users buy and send actual gifts via the website, mobile site and application. The service will give Facebook access to its users' credit card data and mailing addresses, potentially assisting both online and offline marketers. "The opportunity to tap into the mailboxes of a group of Facebook users who can be targeted by using characteristics like their age, location, relationship status, political affiliation and interests would clearly be something direct marketers would want," notes Cotton Delo. All Things D (9/27), Internet Retailer (9/27), Advertising Age (tiered subscription model) (9/27)        |  | You know more about your customers than ever before!
But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy. |
 | | | Network Update | | | |  | - Instagram overtakes Twitter on mobile devices
Facebook's Instagram service outpaced Twitter in August in terms of mobile-device traffic, according to new comScore data. Instagram bagged 7.3 million U.S. daily users, while Twitter drew 6.87 million daily users. That could bode well for Facebook's efforts to monetize its mobile users, writes Dan Farber. CNET (9/27) - More searchable Twitter might boost reach of Promoted Tweets
Twitter is opening the door to search engines' automated crawlers, allowing sites such as Google and Bing to access Twitter's own search results pages. That could steer extra traffic to the pages and display the network's Promoted Tweets ads to more users. ClickZ (9/27) |  | Crazy Marketing Projects? Meet AtTask.
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 | | | Ideas in Action | | | |  | - Kellogg's store lets customers pay with "social currency"
To mark the launch of a new line of Special K products, Kellogg's has opened a pop-up store in London where customers pay not with cash but with tweets. Anyone who turns up and tweets about the new product receives a free sample, explains brand manager Sarah Case. "The value of positive endorsements on social media sites is beyond compare so we're excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop," she says. Advertising Age (tiered subscription model) (9/27), The Drum (Glasgow, Scotland) (9/25) |  | Three Keys to Improving Facebook Reach and Engagement.
Read EdgeRank Unveiled and learn exactly how the most successful pages on Facebook maximize engagement and increase their EdgeRank scores. Click here to download your free copy! |
 | | - Despite firewall, Facebook and Twitter win Chinese users
Facebook and Twitter each have tens of millions of active users in China, despite the country's firewall, according to a GlobalWebIndex report. Facebook has 63.5 million users in China, while Twitter has 35.5 million, the report found. Still, some experts question the reliability of such claims, and neither network is likely to be able to monetize its Chinese following anytime soon, writes Bruce Einhorn. Bloomberg Businessweek (9/28) - How big firms fall short on Facebook
Even Fortune 500 companies get things wrong when it comes to Facebook marketing, writes Michael Matthews. Classic mistakes include failing to define your brand's voice, forgetting to add pictures or video clips to your posts, and failing to engage with your followers in a human, authentic way after posting content. Forbes (9/27) - Restaurants' recipe for social media success
Restaurants are increasingly using social tools to engage their fans, writes Ola Ayeni. The best restaurants go beyond just offering menu updates, and seek to communicate their culture while engaging and rewarding repeat customers. "Since the customers who like your Facebook page are often your greatest fans, it simply makes sense to periodically reward them for being a part of your online community," Ayeni writes. SmartBrief/SmartBlog on Social Media (9/28) - Sailing clubs hold world's weirdest cricket match
Think cricket is a weird sport? Try the version established by two rival British sailing clubs, who play a match each year on a remote sandbar in the middle of the English Channel. Depending on tides, players have to wade and even swim around, while tea-sipping spectators bob about on nearby boats. The Wall Street Journal (9/26)
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| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, September 27, 2012
- Wednesday, September 26, 2012
- Tuesday, September 25, 2012
- Monday, September 24, 2012
- Friday, September 21, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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