An Ignoble Experiment: Fab Ships Fast

2012/10/09

Fab Ships Fast

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Hi, I'm Jason Goldberg, CEO of Fab.

We launched Fab on June 9, 2011 with a simple purpose: To help people better their lives with design.

16 months later, people have ordered 2.4 million everyday design products from Fab. That is equivalent to 4 orders per minute. And, today, more than 7.5 million people in 26 countries turn to Fab to discover everyday design products at great prices, to connect with the world's most exciting designers, and to share their favorite design inspirations. And, we're just getting started.

Over the last 6 months we've been investing millions of dollars in upgrading our operations so that we can ship faster. This has been the number one request of Fab's members. You asked us to ship faster. We listened.

I'm excited to tell you that the majority of the products that Fab sells in the U.S. this fall and winter will ship anywhere in the U.S. in 1 to 6 days. That's a big improvement. We want you to shop with confidence that your holiday gifts will get delivered fast. During the holidays we'll also have overnight options on the most popular gifts.

Faster shipping is just one way Fab is working to wow you. We're also getting ready to launch all-new and significantly improved versions of our mobile applications and social shopping. And, our holiday shops will feature more everyday designs at the best prices than ever before.

And, we're just getting started. Soon, Fab will ship 75% of our orders in 1 to 3 days.
Smile, you're designed to.	Jason Goldberg Founder + Chief Executive Officer jg@fab.com @betashop http://betashop.com