Download now: Why a "Fan" is not a business metric

This is a paid advertisement for SmartBrief readers.

The content does not necessarily reflect the view of SmartBrief or its Association partners.

If you are having trouble viewing this message in your e-mail client, please see the web version here

A "Fan" is not a business metric. Download webcast + white paper Put real numbers behind the value of your social media. Dear Digital Marketer, Most companies are getting involved in social media, but few are able to report its real value. According to eMarketer, only 13% of marketers feel they are "very effective" at measuring social media efforts. Develop a social measurement framework. In terms of measurement and accountability, social media should be treated the same as email, search, display, and other marketing channels. If you want to see social media's true impact on your business, you need to have a system and framework for pulling real meaning from the data and trends that emerge from your measurement and monitoring. Download our webcast and accompanying guide where NBC Universal joins us to discuss: A practical system for measuring social media Key social metrics you need to show your boss How NBC measures audience segments in social media Learn how to build a social media measurement strategy that aligns with business objectives, demonstrates the business value of your social media program, and provides the insight that enables you to optimize for maximum impact. Download now ›   Webcast + white paper Follow us on Facebook and Twitter   Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2012 Adobe Systems Incorporated. All rights reserved. This is an advertising message from Adobe Systems Incorporated, its affiliates and agents ("Adobe"), 345 Park Avenue, San Jose, CA 95110 USA. If you'd prefer not to receive email like this in the future from Adobe please unsubscribe. Your privacy is important to us. Privacy Policy

About this email: SmartBrief on Social Media will occasionally send emails from our advertising partners promoting products and services determined to be of interest and relevance to our readers. Each email is carefully considered on a case-by-case basis. If you do not want to receive these emails, you can unsubscribe from them by clicking here. SmartBrief, Inc.® 555 11th ST NW, Suite 600, Washington, DC 20004