| This week's sponsor is Appcelerator. |  | White paper: 4 Keys to Building a Successful, Scalable Mobile App Strategy
Find out how your business can expand reach—and revenue—by incorporating a mobile app strategy into your overall IT plans.
Download the white paper to learn the 4 keys to success today.
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Today's Top Stories
1. Facebook halts mobile ad trials in third-party iOS, Android apps
2. Forecast: Windows Phone shipments in 2017 will match iOS shipments in 2012
3. Rhapsody inks joint billing deal with AT&T, launches iPad app
4. Nokia pushes Portico software update to AT&T Lumia smartphones
5. Twitter promotes Ali Rowghani to COO, Mike Gupta named CFO Also Noted: Akamai
Spotlight On... WhatsApp promotion cuts iPhone app price to free
Flipboard expands to Android tablets; Tumblr adds native iPad support and much more... Photo app PicsArt expands its focus from Android to iOS
 PicsArt, released for Android in November 2011, has emerged as a grass-roots phenomenon, generating more than 30 million downloads and more than 500,000 Google Play users reviews without any of the brand notoriety and marketing muscle boosting its rivals. FierceDeveloper contributor Jason Ankeny spoke to PicsArt co-founder and CTO Arto Mehrabyan about the app's success on Android, its expansion to iOS and the importance of giving the people what they want. Developer Workshop
| This week's sponsor is Kontagent. |  | Whitepaper: 5 Lessons on Driving More Revenue, Loyalty and Lifetime Value to Your Mobile Apps
Learn the five primary lessons that apply to 99% of businesses trying to succeed in the mobile app space. Download Now.
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| Sponsor: Box and Okta FierceLive! Webinars > Globalstar's New "Wi-Fi" Super Highway - Tuesday, January 22nd, 11:00am EST/8:00 am PST
Events > Fierce Innovation Awards 2012 Live Announcement of this Year's Winners - Now Available On-Demand
Marketplace > Shifting Performance Strategies and Solutions for Mobile and Web Experience
> Whitepaper: Are you ready for the BYOD Challenge?
> Research: M-commerce in the UK 2012 | Verdict Channel Reports
> Research: Software: Global Industry Guide
> Research: Enterprise Applications Market Forecast in the US to 2014
> Whitepaper: Native vs. HTML5 Mobile App Development: Which Option is Best?
> Whitepaper: Service Provider Wi-FI: A Platform for Business Innovation and Revenue Generation
> Survey: Who Is Moving To The Cloud and Why?
> Whitepaper: Appcelerator/ IDC Q2 2012 Mobile Developer Report
> Whitepaper: 4 Keys to Building a Successful, Scalable Mobile App Strategy
> Whitepaper: How to Evaluate a Next Generation Mobile Platform
Jobs > Field Technician I Job - Portland, OR, USA – Yoh
> FSO Telecom Field Technician I Job - New Orleans, LA, USA – Yoh
> Telecommunications Field Technician Job - Spokane, WA, USA – Yoh
> Telecommunications Project Controls Analyst Job - Bellevue, WA, USA – Yoh
> Director, Business Operations, Marketing and Sales Analytics – Atlanta GA – Cox Communications
> Senior Manager, Business Operations, Sales and Marketing Analytics– Atlanta GA – Cox Communications
> Senior Analyst, Business Operations, Analytics– Atlanta GA – Cox Communications
> Manager, Business Operations, Analytics– Atlanta GA – Cox Communications
> Analyst I, Business Operations, Analytics– Atlanta GA – Cox Communications
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* General ad info: Click here | Today's Top News 1. Facebook halts mobile ad trials in third-party iOS, Android apps
Three months after Facebook (NASDAQ:FB) began trialing mobile advertisements across selected third-party iOS and Android applications, the social networking giant is slamming the brakes on the initiative. "While the results we have seen and the feedback from partners has been positive, our focus is on scaling ads in mobile news feed before ads off of Facebook," a Facebook spokesperson told Mashable. "We have learned a lot from this test that will be useful in the future." Sources told All Things D that Facebook also has halted plans to run ads across publisher partners' mobile sites, explaining that publishers remain concerned that Facebook is not yet ready to deliver external mobile ads capable of generating significant value for the social network or its partners. That belief is driven at least in part by the relatively low rates Facebook commands for ads across its own platform. One publisher said that while rival ad networks like Google (NASDAQ:GOOG) have gained traction by offering publishers a guaranteed revenue threshold regardless of ad performance, Facebook has not yet proposed similar terms, instead discussing a "generous" revenue split. In mid-September, Facebook began testing in-app banner and interstitial ads directing consumers to mobile sites or app stores based on the user's profile and social media activities. Reports indicated Facebook synced its anonymous user IDs with several mobile ad exchanges--when a Facebook user visited an app or site where an exchange partner has placements, the exchange instantly transmitted the user ID back to Facebook to determine whether an advertiser had bid on inventory targeting the consumer's particular demographic profile. If so, Facebook paid the ad exchange some portion of the bid, and the ad was displayed to the user. "Showing mobile ads outside of Facebook is another great way for people to see relevant ads and discover new apps," Facebook said at that time, noting the mobile ad rollout represented a "small test" and declining to identify which or how many advertisers and publishers were participating in the trial. Facebook also declined to respond to questions regarding whether the trial was intended as a precursor to a full-fledged mobile ad network. In recent months, Facebook has also introduced new mobile ad units designed to drive iOS and Android app installs by targeting consumers based on the apps and games they already access on their smartphones. Developers select their intended audience demographic, budget and method of payment, and Facebook inserts ads for their apps directly into targeted users' mobile news feeds. Earlier this week, Facebook overhauled the program on iOS, enabling iOS 6 device users to initiate downloads directly from Apple's (NASDAQ:AAPL) App Store by clicking a dialog box, avoiding disruptions to the Facebook experience. Facebook now touts more than 1 billion users worldwide, with roughly 600 million accessing its services via mobile. As of the third quarter of 2012, mobile initiatives generate 14 percent of the company's total advertising revenues. For more:
- read this Mashable article
- read this All Things D article Related articles:
Facebook testing mobile ads on third-party iOS, Android apps
Facebook streamlines iOS downloads by revamping app install ads
Facebook expands mobile app install ads to all developers
Facebook updates iOS, Android apps with local recommendations
Facebook introduces device, OS targeting for mobile advertisers
Facebook: 14% of ad revenue comes from mobile
Facebook unwraps m-commerce ambitions with Gifts platform Read more about: Mobile Advertising, Mobile Social Networking
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| This week's sponsors are Box and Okta. |  | Want to know how & why companies are moving to the cloud? As an IT professional responsible for cloud migration in your organization, your feedback is valuable us. Please take this brief survey and join us as we discuss the results during our January 31st webinar. As a thank you for your time, you will be entered in a drawing for chance to win an iPad Mini! Click Here
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2. Forecast: Windows Phone shipments in 2017 will match iOS shipments in 2012
The number of Windows Phone-powered devices shipping worldwide in 2017 will match the number of iOS units shipped by Apple (NASDAQ:AAPL) in 2012, according to a new Analysys Mason forecast. Although Analysys Mason believes Windows Phone will grow faster than any other smartphone operating system over the next five years, growing from 11 million units in 2011 to 136 million units by 2017, the Microsoft (NASDAQ:MSFT) platform will still account for only 9 percent of global smartphone shipments at the end of the forecast period, behind iOS at 23 percent. Analysys Mason adds that Google's (NASDAQ:GOOG) Android will account for 58 percent of all smartphones shipped worldwide by the end of 2013, but its growth will remain stagnant for the remainder of the forecast period in the absence of other platforms from which it can capture additional market share. "Having a third significant OS player like Windows in the smartphone market would benefit mobile operators because it would reduce Apple's and Google's control over the market," said Ronan de Renesse, principal analyst for Analysys Mason's mobile broadband and devices research program. "It would also encourage subscribers to move from one OS to another, as well as improve operators' negotiating position in smartphone retail." Analysys Mason anticipates that total smartphone connections will grow nearly threefold in the next five years, reaching 3.4 billion in 2017. Smartphone shipments will leap from 700 million in 2012 (translating to 41.2 percent of total handset shipments) to 1.37 billion by the end of 2017 (70 percent of total shipments). The firm also believes that smartphone upgrades will drive three out of every four smartphone purchases by 2017, compared to less than half of all purchases in 2012. "This will create a significant strategy shift for stakeholders," de Renesse said. "Operators will have to increase the value of smartphone contracts by offering early handset upgrades and larger data allowances to retain customers, and handset vendors will have to develop stronger app and content ecosystems (as Apple has done) in order to increase loyalty." For more:
- read this release Related articles:
ComScore: Android, iOS approaching 90 percent U.S. smartphone market share
KPCB: Android adoption growing 6x faster than iPhone
Android surges to 75 percent smartphone market share in Q3
Android, iOS combine for record-breaking 85% of Q2 smartphone shipments
Google: Android will power 1 billion devices in a year Read more about: Metrics
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3. Rhapsody inks joint billing deal with AT&T, launches iPad app
Rhapsody announced a joint billing agreement with AT&T Mobility (NYSE:T), enabling subscribers to add its on-demand digital music services to their monthly wireless bill. Rhapsody previously signed a similar deal with Verizon Wireless (NYSE:VZ). Rhapsody offers unlimited, ad-free streaming access to more than 16 million tracks alongside artist interviews, editorial reviews and playlist tools. Subscribers can choose between two premium options: Rhapsody Premier, priced at $9.99 per month, supports listening on one device, while Premier Plus, priced at $14.99 per month, allows access on three different devices. Rhapsody supports iOS, Android and BlackBerry platforms, as well as most MP3 players, PC, Mac, home audio systems, TiVo set-top boxes and Vizio TVs. The AT&T billing agreement follows days after Rhapsody rolled out a new application optimized for Apple's (NASDAQ:AAPL) iPad and new iPad mini. The free app offers tablet owners access to the complete Rhapsody library, spotlighting new releases as well as the most popular songs and performers across more than 600 genres. Subscribers can also access their playlists and libraries, build new playlists and download favorite tracks for offline listening. Rhapsody reports that mobile devices accounted for 51 percent of all tracks played in 2012, up from 27 percent a year ago. Fifty-six percent of all Rhapsody subscribers now access the service via mobile, compared to 38 percent in 2011; in addition, 42 percent of customers listen exclusively on mobile devices. For more:
- read this Rhapsody Blog entry
- read this Engadget article Related articles:
Rhapsody acquires Napster from Best Buy
MetroPCS taps Rhapsody to deliver Music for All unlimited service
Rhapsody expands music app to BlackBerry smartphones
Rhapsody revamps iPhone music app
Rhapsody spins off, debuts new Android music app Read more about: AT&T Mobility
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4. Nokia pushes Portico software update to AT&T Lumia smartphones
Nokia (NYSE:NOK) is releasing a new software update optimized for its Windows Phone 8-powered Lumia 920 and 820 smartphones, first rolling out via AT&T Mobility (NYSE:T) in the U.S. and Rogers in Canada. Highlights of the update, codenamed "Portico," include improvements designed to eliminate issues causing photos snapped with Lumia 920 devices to appear fuzzy. Earlier this week, Engadget obtained two sets of identical images snapped with two Lumia 920 handsets--one with the existing firmware, the other running the new update--and noted dramatic differences between the two. The Portico upgrade also touts Messaging enhancements enabling users to add multiple recipients at the same time when sending a text. Lumia phones now automatically save unsent text messages as drafts, and users may also edit received text messages before forwarding them. Additional enhancements include more efficient and reliable Bluetooth connectivity and improved battery management. "In most cases, your phone will alert you that a software update is available," writes Nokia Conversations editor Jason Harris. "To accept the update, you will only need to follow a few simple prompts. If you'd like to manually check to see the update is available for your Lumia 820 or Lumia 920, go to Settings → Phone Update → Check For Updates… The process can take a while (about 30 minutes), so please be patient." Nokia adds that the Portico update will roll out to Lumia smartphones in other international markets beginning in Feb. 2013. For more:
- read this Nokia Conversations blog entry Related articles:
Nokia launches Cinemagraph image sharing for Windows Phone 8
Nokia readying software fix for Lumia 920 photo fuzziness
Nokia shuts down free developer programs, rolls out premium version
Nokia updates Transport for Windows Phone with new UI
Nokia, Oracle ink mapping agreement for business apps
Nokia adds location-based Groupon deals to Lumia smartphones Read more about: Nokia, AT&T Mobility
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5. Twitter promotes Ali Rowghani to COO, Mike Gupta named CFO
Twitter is shuffling its executive ranks, promoting Ali Rowghani from chief financial officer to chief operating officer and naming Mike Gupta to fill the vacated CFO seat. Twitter CEO Dick Costolo--who served as COO prior to taking over the top spot in Oct. 2010--confirmed the appointments Wednesday evening via tweet. Rowghani joined Twitter in 2010 after close to a decade at Disney's Pixar, serving as the animation unit's CFO for roughly half of that time. All Things D reports that during his Twitter stint, Rowghani assumed greater operational responsibilities than the average CFO, most notably helping spearhead the expansion of the microblogging platform's premium advertising efforts. Gupta arrived at Twitter just last month, signing on as vice president of corporate finance and treasurer after a year as treasurer at beleaguered social gaming firm Zynga (NASDAQ:ZNGA). Prior to joining the Zynga team, Gupta spent eight years at Yahoo, where he played a key role in finalizing search and online deals with Microsoft (NASDAQ:MSFT). Gupta is one of several high-profile Twitter executive hires in 2012: This summer, the company named Google (NASDAQ:GOOG) veteran Richard Alfonsi vice president of global online sales, and SAY Media alum Michael Sippey joined as vice president of consumer products. Twitter also brought aboard two new vice presidents of engineering: Chris Fry (hired from Salesforce.com) and Adam Messinger (poached from Oracle). The Twitter ranks now include more than 1,500 staffers in all. Twitter also is saying goodbye to Vice President of Growth Othman Laraki, who announced his resignation Wednesday, shortly after the firm said that monthly active users now top 200 million worldwide. Laraki did not disclose his future plans. For more:
- read this All Things D article Related articles:
Twitter fills Instagram void with in-house photo filters
Twitter triumphs on Election Night
Twitter issues controversial API, gives developers six months to comply
Twitter developers urge FTC to probe new restrictions on third-party apps
Twitter tightens stranglehold on third-party apps, developers revolt Read more about: Mobile Social Networking, Chutes & Ladders
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Also Noted | This week's sponsor is Akamai. |  | "Innovating at the Pace of Mobile" Discover ways to successfully capitalize on the mobile opportunity and how a comprehensive mobile delivery platform can help maximize your organization's chances of success. Download Now.
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SPOTLIGHT ON... WhatsApp promotion cuts iPhone app price to free Cross-platform messaging service WhatsApp is slashing the price of its Apple (NASDAQ:AAPL) iOS application from 99 cents to free as part of holiday promotion. WhatsApp announced the discount via Twitter but did not disclose how long the offer will remain available. WhatsApp enables users to share text messages, voice notes, photos and videos with contacts across the globe, without international messaging fees; in addition to iOS, the platform is optimized for Android, Windows Phone and BlackBerry, serving a reported 100 million daily active users across more than 100 international markets and 750 mobile networks. Last month, advisory firm Analysys Mason called WhatsApp "the first large-scale cross-platform messaging app," noting that more than 45 percent of all smartphone owners now use some form of instant messaging or over-the-top messaging app in addition to or instead of traditional SMS. Article Quick news from around the Web @FierceMobiCo: Feature: The ABCs of A/B testing on mobile apps http://bit.ly/T670ss Article | Follow @FierceMobiCo > Flipboard expands to Android tablets. Blog > Tumblr adds native iPad support. Article Wireless News > Samsung, Apple forge ahead with new operations in Texas. Article > RIM's cash, BlackBerry subscriber numbers in focus ahead of earnings. Article Broadband Wireless News > AT&T gauges consumer interest in toll-free data. Article > Cisco makes policy management play with BroadHop acquisition. Article European Wireless News > Nokia's Elop: Lumia 920 causing sales frustration due to limited supply. Article > Year in review 2012: Free Mobile, Nokia and LTE dominate European wireless. Article And finally… Seven charged in Chuck E. Cheese brawl. Article > Globalstar's New "Wi-Fi" Super Highway - Tuesday, January 22nd, 11:00am EST/8:00 am PST This webinar will discuss the innovative technology, public benefits, and regulatory outlook of providing a new 22 MHz channel under the existing 802.11 IEEE standard. Join to learn technical aspects of TLPS deployment and the outlook for near-term relief from the FCC. Register Now!
| > Fierce Innovation Awards 2012 Live Announcement of this Year's Winners - Now Available On-Demand Please join Jason Nelson, Publisher of FierceWireless, FierceTelecom, and FierceCable as we announce the winners of the Fierce Innovation Awards 2012. Click here to RSVP today.
| > Shifting Performance Strategies and Solutions for Mobile and Web Experience Achieving reliable performance that meets web and mobile user expectations is critical to business success. If your company's web and mobile applications are either poorly designed or poorly implemented, the result can be slow responses or unavailable sites that jeopardize potential transactions and damage your company's brand. Discover ways to drive web and mobile responsiveness and learn which emerging performance-enhancement techniques show the greatest promise in this On-Demand webinar. Download Now. > Whitepaper: Are you ready for the BYOD Challenge? Enterprise employees are causing financial chaos by using their own devices for work, and it’s causing problems for CSPs. Employees are specifying their own mobile tariffs, overspending when they roam or use data, and are bloating the business with personal usage costs. This leads to billing disputes and million-dollar write-offs for the CSP, along with customer bad-will and churn. Isn’t it time you addressed the BYOD challenge? Find out how by downloading our handy infographic. > Research: M-commerce in the UK 2012 | Verdict Channel Reports M-commerce has expanded rapidly in 2011 and 2012, as both retailers and consumers continue to adapt to the potential of mobile devices. Not only are more people making purchases, but also more apps and mobile optimised websites have furthered the possible uses of mobile devices for shoppers. Download Now. > Research: Software: Global Industry Guide Software: Global Industry Guide is an essential resource for top-level data and analysis covering the Software industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis. Download Now. > Research: Enterprise Applications Market Forecast in the US to 2014 Enterprise Applications Market Forecast in the US to 2014 is a comprehensive resource for the market split by technology (ERP, product lifecycle management, customer relationship management [CRM], human resources [HR] and payroll, financial, supply chain management [SCM], and commerce applications). This Databook also provides data split by nine industry verticals. Download Now. > Whitepaper: Native vs. HTML5 Mobile App Development: Which Option is Best? Knowing the key differences among application choices is the first step to ensuring a successful entry into the mobile world. Download the white paper to get the full story. > Whitepaper: Service Provider Wi-FI: A Platform for Business Innovation and Revenue Generation Learn how Cisco's Wi-Fi technology can give end users improved and simplified mobility and secure Internet access, at the same time making SP's and Enterprises' internal processes and networks more efficient. Download Today. > Survey: Who Is Moving To The Cloud and Why? Want to know how & why companies are moving to the cloud? As an IT professional responsible for cloud migration in your organization, your feedback is valuable us. Please take this brief survey and join us as we discuss the results during our January 31st webinar. As a thank you for your time, you will be entered in a drawing for chance to win an iPad Mini! Click Here. > Whitepaper: Appcelerator/ IDC Q2 2012 Mobile Developer Report Download this report to discover key findings in Appcelerator/IDC Q2 report, surveying developers as part of their Mobile Developer Survey Report Series. > Whitepaper: 4 Keys to Building a Successful, Scalable Mobile App Strategy Find out how your business can expand reach- and revenue- by incorporating a mobile app strategy into your overall IT plans. Download the white paper to learn the 4 keys to success today. > Whitepaper: How to Evaluate a Next Generation Mobile Platform Find your path to becoming a "mobile first" enterprise. Download this whitepaper now to find answers in next generation mobile app development.
| > Field Technician I Job - Portland, OR, USA – Yoh Yoh has a contract opportunity for a Field Technician I to join our client in Portland, OR. Responsibilities include developing proficiency in primary skills of customer relations, basic electricity, basic electronics, basic telephony, radio principles for CDMA and iDEN, and basic principles of digital transmission, fiber communication, data communication, telephony terminology, industry standards, and on-line network control/maintenance systems. Two to five (2-5) years of basic microwave experience required...Learn more. > FSO Telecom Field Technician I Job - New Orleans, LA, USA – Yoh Yoh has a contract opportunity for a FSO Telecom Field Technician to join our client in Knoxville, TN. Responsibilties include developing proficiency in primary skills of customer relations, basic electricity, basic electronics, basic telephony, radio principles for CDMA and iDEN, and basic principles of digital transmission, fiber communication, data communication, telephony terminology, industry standards, and on-line network control / maintenance systems. Travel required...Learn more. > Telecommunications Field Technician Job - Spokane, WA, USA – Yoh Yoh has a six (6) plus month contract opportunity for a Telecommunications Field Technician to join our client in Spokane, WA. This role requires reliable transportation, and successful background, driving record and drug test prior to employment. Ability to lift and carry up to 50 lbs. is required...Learn more. > Telecommunications Project Controls Analyst Job - Bellevue, WA, USA – Yoh Yoh has a five (5) plus month contract opportunity for a Telecommunications Core Project Controls Analyst to join our client Bellevue, WA. Resonsonibilties include to assist with Core Network Order Fulfillment (CNOF) by working directly with Supply Chain, Warehouse, Shipping and Procurement departments, as well as Ericsson organizations. Candidate must have five (5) plus years of relevant experience...Learn more. > Director, Business Operations, Marketing and Sales Analytics – Atlanta GA – Cox Communications Responsibilities include to direct and develop a modeling and analysis function and team to quantify impact of key sales, marketing and customer programs and initiatives by channel, leading to revenue growth and improved program effectiveness. BS/BA in quantitative field strongly desired...Learn more. > Senior Manager, Business Operations, Sales and Marketing Analytics– Atlanta GA – Cox Communications This role will partner with functional owners on complex Marketing and Sales initiatives that can have impact across the organization. This leader will also work to build capability development (analytical tools and platforms, etc.) and may oversee or manage the work of other manager level incumbents. BS/BA in quantitative field strongly desired...Learn more. > Senior Analyst, Business Operations, Analytics– Atlanta GA – Cox Communications Responsibilities include providing advanced quantitative support for the development of a business driver framework to understand and quantify the causal impact of key structural, marketing, sales and product decisions on business metrics such as revenue, products and customers. 2+ years of experience using SAS for modeling and analysis required...Learn more. > Manager, Business Operations, Analytics– Atlanta GA – Cox Communications Responsibilities include managing the development of a business driver framework to understand and quantify the causal impact of key structural, marketing, sales and product decisions on business metrics such as revenue, products and customers and use findings to influence business planning, investments and strategy. Experience with Econometric modeling and Machine Learning methodology preferred...Learn more. > Analyst I, Business Operations, Analytics– Atlanta GA – Cox Communications Responsibilities include providing quantitative support for the development of a business driver framework to understand and quantify the causal impact of key structural, marketing, sales and product decisions on business metrics such as revenue, products and customers. Marketing Mix optimization experience in telecom, CPG, retail, financial services, or Consulting preferred...Learn more. | |
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