 | | | Today's Buzz |  | | |  | - Hollywood studios may be cooling on Facebook
Film marketers are finding that Facebook isn't a surefire tool for box-office results, experts say. Facebook's reach remains attractive to studios, but promoting movies on the social network can be expensive and isn't necessarily more effective than Twitter-, Pinterest- or Tumblr-based marketing. "For people who are actually looking at the research and are looking for return on investment ... the jury's still out," says Jim Gallagher, formerly of Walt Disney Studios. Los Angeles Times (tiered subscription model)/Company Town blog (1/8)        |  | Five Key Success Factors for the Subscription Businesses
In the subscription economy there are a few factors that determine success or failure, if your customer isn't happy your business isn't happy. Do you have the right data and metrics to determine if the relationship is successful? Beagle Research gives 5 critical factors that determine if a subscription offering succeeds or fails: Get the free report here. |
 | | - Facebook's music focus isn't fading, exec says
Music sharing and social listening remain top priorities for Facebook, says strategic-partnerships manager Ime Archibong. The ultimate aim is to turn Facebook into a space where people can discover music, share with their friends and interact with brands and artists in a natural, conversational way, Archibong says. "We want to add more pieces of context to let people tell rich, engaging stories around music," he says. Billboard.biz (1/7) | | | - Brands see potential in Snapchat and Poke
Brands are tentatively exploring the use of Snapchat and Facebook Poke, which let users share images and videos that "self-destruct" after a few seconds. One lingerie brand tapped into the services' salacious reputation by posting a short clip of a model donning the brand's underwear, while other companies are simply using the service to offer discount coupons. "It's just kind of where our users are going at the moment. ... We figured, 'Why not?' and we gave this a chance," said Adam Britten, community manager for frozen yogurt chain 16 Handles. Advertising Age (tiered subscription model) (1/4) |  | IBM Connect2013 — January 27-31, Orlando, FL
We're connecting the long-standing Lotusphere and last year's Connect conferences — and making them one. IBM Connect combines the deep technical content that you've loved for 20 years with the learning you need to accelerate your move beyond social media to drive real business value with social and collaborative technologies. Register now! |
  | | - It turns out that branded websites and social networks can coexist
Brands increasingly are using social sites such as YouTube, Tumblr and Facebook as hubs for their online activity, but that doesn't mean conventional branded websites are passé. Studies show that consumers perceive branded websites as much more trustworthy than social media pages, and that shoppers spend more on brands when they've visited an associated website. eMarketer (1/7) - Building a following is like stacking pennies
Building a successful online community is like amassing a fortune by stacking pennies, Robert Scoble said at the New Media Expo. If you start with a single penny and double the number of coins in your pile every day, within a month you'd have a mountain of loose change worth $11 million. A similar degree of patience and diligence is required to build up big communities, Scoble says. SmartBrief/SmartBlog on Social Media (1/8) - Giant squid is probably just lonesome, researchers say
Scientists have succeeded in capturing video footage of a giant squid, using a submersible equipped with lighting arrays invisible to the tentacled beast's sensitive eyes. The creature, believed to have inspired many sea-monster myths, was less fearsome than you'd think, says zoologist Tsunemi Kubodera. "It looked to me like it was rather lonely," he says. Reuters (1/8)  | [A]pproaching growth with a slow and steady mindset keeps the process from becoming overwhelming."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, January 07, 2013
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- Monday, December 31, 2012
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