This week's featured white papers from Chief Marketer

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	Download these free white papers and other content of interest on best practices and new technology for marketing professionals. Email Segmentation and Targeting—A Chief Marketer Tech Round-Up Learn: • The latest trends in behavior-driven segmentation and targeting • Email metrics you need to consider • The importance of real time data • Email tools and tech you should consider Download Now CMO Perspectives on Social Marketing ROI A major priority for CMOs in 2013: Prove ROI from Social Marketing. Download this report by MarketingSherpa and Webmarketing123 to learn how to: • Define and benchmark Social Media KPIs • Map a strategy to monetize your Social Media Marketing • Leverage actionable data to increase revenue from social channels Download Now 15 Tips for Creating Effective Content From the Experts Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero. Download the guide to find out: How to make content that really appeals to customers; How and where to publish it, so it gets found by more people; How to pick the best stories to tell to get people interested; How it's easy to get your colleagues creating great content too! Download Now Preserving Mobile Marketing: 6 Steps Marketers Must Take Now Effective this October, new FCC rules will require marketers to obtain "prior express written consent" to call or text consumer cell phones for solicitation purposes. Find out what you need to do now to preserve your mobile marketing channel. Download Now Five Questions About Managing Social Media that You Should Ask Your Agency White Paper This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs. Download Now Tracking Phone Leads: The Missing Piece of Marketing Automation Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate. Download Now

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