Study finds Facebook hashtags aren't enhancing engagement About 40% of Twitter users click on hashtags to learn more about products and brands, but the same isn't true of Facebook, according to a Simply Measured analysis. One-fifth of top brands now include hashtags in their Facebook posts, but there's no evidence yet that posts with hashtags perform any better than those without. Photos, not hashtags, were the main feature that drove Facebook engagement, the study found. BizReport (7/26)  | New: The Definitive Guide to Social Product Posting
In our free guide, you'll learn which post types drive product discovery and engagement on Facebook, Twitter and Pinterest. See lots of examples by innovative brands who are taking advantage of the more visual and interactive social streams and in doing so, driving real business results.
See examples, download now! |
 | What will Google+ gobble up next? Google executives have no qualms about killing off services that don't pass muster, or that conflict with Google+, writes Ross Rubin. He suggests that popular Google services such as Picasa Web, Blogger and Google Voice could face the chopping block, or at least absorption into the expanding Google+ empire. "These days, virtually every Google service must either integrate with Google+ or be supplanted by it," Rubin writes. CNET (7/26)  | [Your Business] as a Service: Developing Your Subscription Business Strategy
Accelerate is a collection of articles that provide practical guidance and best practices for success in the Subscription Economy, with contributions from a variety of thought leaders and industry experts. In this eBook chapter, you will learn how to develop your subscription business strategy. Download the free eBook chapter now. |
 | Lexus turns to Instagram for stop-motion promo film Lexus has unveiled a stop-motion film, "#LexusInstaFilm," that's made up of hundreds of photos shared by fans on Instagram. The automaker brought 200 Instagram users to Angel Stadium in Anaheim, Calif., and gave them free rein to snap photos of the 2014 Lexus IS. Their images were then spliced together to create the film introducing the car. ViralBlog (7/25)  | Mobile Boom Continues in Q2 with Huge Growth in Paid Clicks
Q2 saw mobile growth continue to surge with paid clicks from tablets up 115% and smartphones up 178%. The growth comes as desktop clicks continue to slide, down 7% year-over-year in Q2. Tablets and smartphones account for 28% of paid clicks and drove total clicks up 12%. Download RKG's Digital Marketing Report for more insights and analysis on mobile, search, social, display and more. |
 | Facebook's age restrictions are ineffective, study suggests More than 80% of 11- to 15-year-olds lie about their age in order to access social media sites such as Facebook, with about 40% claiming to be 18 or older, according to a study by the U.K. advertising watchdog. That suggests that marketers and the networks themselves should be doing more to implement effective "age-gating" strategies, says Advertising Standards Authority CEO Guy Parker. "If advertisers and social media companies know that children say they're older than they are, don't they have a crucial part to play?" Parker says. The Guardian (London) (7/25), MarketingMagazine.co.uk (U.K.) (7/26)  | Research report: How the Major Mobility Platforms Compare in TCO and Security
Get the details on how Apple iOS, Google Android™, BlackBerry® and Windows Phone stack up in total cost of ownership (TCO) and security. Learn what businesses can glean from the public sector about best-practice Enterprise Mobility Management (EMM). Download the free White Paper. |
 | Shame is a powerful weapon, so use it wisely People should think carefully before naming-and-shaming others on social channels, writes Laura Hudson. What begins as a snide tweet can easily flare up into a social media firestorm that can cost people their livelihoods. "Increasingly, our failure to grasp our online power has become a liability -- personally, professionally, and morally. We need to think twice before we unleash it," Hudson writes. Wired.com (7/24) Why your social media failure is inevitable Every organization that attempts to use social tools eventually falls flat on its face, SmartBrief's Jesse Stanchak writes. But the best brands know that failure is just part of the process, so they test their ideas in low-risk scenarios and learn from their mistakes. Organizations that can embrace the possibility of failure, put employee training ahead of fancy tools and understand the importance of measuring their performance are the ones most likely to succeed in their social media efforts, Stanchak writes. SmartBrief/SmartBlog on Social Media (7/26)  | Winning over the empowered consumer: Why trust matters
A new IBM Institute for Business Value survey of more than 28,000 consumers from around the world confirms that while consumers actively discuss, critique, promote, and even dismiss your brand, they will give their loyalty only to a few select retailers. How well retailers and product brands identify what's hot and what's not and build trust with like-minded consumers will determine whether they benefit from a base of loyal advocates or are left with transient and fickle customers. Download the study to learn more. |
 | Stop! That can of PBR might be booby-trapped If you're wandering through Manhattan and spot a can of Pabst Blue Ribbon beer on the sidewalk, don't stop to pick it up. An art collective has been littering New York City with "traps" baited with the beer and other "cool" items -- such as ironically ugly sunglasses and chunky retro cameras -- that are targeted at hipsters. "Our goal is [to] protect neighborhoods from infestation and collect different species for further study," organizer Hunter Fine says. Adweek/AdFreak blog (7/25) | Think you could edit SmartBrief on Social Media? SmartBrief is looking to hire a full-time editor to create a variety of e-mail newsletters about digital marketing, including SmartBrief on Social Media! If you're an amazing writer with five years of publishing experience, a flair for digital marketing and a tolerance for early-morning deadlines, SmartBrief would love to hear from you. Check out our website to see the full job listing -- and share it via your favorite social network. |  | Social media failure is inevitable, no matter how hard we try to avoid it. No one is immune." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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