eBook | Making Money from Multiscreen

This week's FierceCable is brought to you by ATEME, Harris Broadcast, Kontron, RAMP, Vubiquity and PacketVideo Corporation.

eBook | Making Money from Multiscreen Cable operators and networks are slowly building a platform that could make multiscreen programming and advertising a much bigger business. Years ago, network executives feared that mobile devices would erode ratings. But as we detail in this eBook, tablets and smartphones can actually drive increased viewership. Through real world examples, FierceCable outlines how advertisers can use multiscreen to their advantage. Download this eBook for an in-depth look at: The importance of personalization in multiscreen advertising How to use second screen apps to engage and grow the audience MSOs cautiously eye cloud-based technology Download this eBook today! Sponsored by:

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