How fake users are taking over Twitter Fake Twitter accounts can be bought for less than $100 per 1,000 "users," and unscrupulous brands, celebrities and perhaps even governments are using the fakes to pad their follower counts and disrupt the online activities of others. "If what is trending on Twitter is being faked by robots, people need to know that. This will and should undermine trust," said Sherry Turkle, director of the MIT Initiative on Technology and Self. The Wall Street Journal (tiered subscription model) (11/24)  | SmartBrief Readers: Get Connected with OPEN Forum
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 | Facebook may reserve autoplay for videos uploaded directly to site Facebook appears to be differentiating which videos will play automatically in users' news feeds as it works on a redesign that could mark the biggest change to the social site in years. According to one user testing the beta feature, autoplay is reserved for videos uploaded directly to Facebook and not used on videos linked from outside sites such as YouTube. If rolled out to include brand pages, the feature could encourage more advertisers to post content directly on Facebook, Garett Sloane writes. Adweek (11/21)  | We've transformed retargeting for B2B marketers
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 |  | Facebook's Referral Traffic Slips as Pinterest Gains Ground
Pinterest's share of social referrals to websites rose to 14% in Q3, while top social referral source, Facebook, appears to keep slipping. While Google+ remains important because of its potential to influence search results, it only generated about 1% of social referrals. 30% of Q3 social referrals were from mobile devices, double the previous year. Download RKG's Digital Marketing Report for more insights, analysis and charts on social media, mobile, search, display and more. |
 | Twitter ghostwriters of the rich and famous Celebrities are increasingly employing people to follow them around and regularly update their social media profiles on their behalf. "If you have a great social presence, that is a 100% benefit," says LaQuishe Wright, who updates Channing Tatum's Twitter feed. "Fans are more prone to go see Channing Tatum's movie if he's telling them about it... And Hollywood is paying attention to that now." Los Angeles Times (tiered subscription model) (11/15) "Anchorman 2" social marketing is the stuff of legend Paramount has established its most integrated movie pairing with Tumblr through an "Anchorman 2: The Legend Continues" partnership that includes more than 50 promotional videos and snackable items from star Will Ferrell and director Adam McKay. "Anchorman 2" is setting itself apart with sheer volume, from a Web contest to join the "Anchorman" team to commercials starring Ferrell's character. "This has been the most comprehensive amount of material I've ever participated in," said Ferrell. Adweek (11/24) AFP, Getty to pay $1.2M for lifting photos from Twitter Freelance photographer Daniel Morel has won a $1.2 million judgment after suing Agence France-Presse and Getty Images for their use of his images, which were published on a Twitter feed, without permission. The court had previously ruled that Twitter policies allowing images to be retweeted did not give companies blanket permission to use those images for commercial purposes. Reuters (11/22)  | Decide eBook: Right Message, Right Customer
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 | Stats that every social media marketer should know Can you name the fastest-growing demographic on Twitter, the number of mobile-only Facebook users or the percentage of active users on LinkedIn? Find out in this handy breakdown of 10 key social media statistics. "Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn't hurt to pay attention to the trends happening across the web," notes Belle Beth Cooper. The Huffington Post (11/22)  | Keep your content marketing inspiring, helpful, and entertaining
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 | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | | | Lessons from this year's biggest social media meltdowns It's always worth paying attention to other brands' social media meltdowns, so you can figure out what to avoid in your own marketing. Among the worst recent episodes: Epicurious' suggested recipes in "honor" of victims of the Boston Marathon bombing, Kmart's repetitive defense of its decision to open on Thanksgiving and the "legendary" Facebook meltdown of Amy's Baking Co. in Arizona. Business Insider (11/24) | Entrepreneur creates a Facebook full of gravestones An Israeli entrepreneur has photographed 120,000 gravestones in a bid to create a social network for dead people. Each gravestone will get its own profile on the site, Neshama, and it's hoped living relatives will stop by to post recollections and remembrances of departed loved ones. Quartz (11/18) |  | I do think it's really hard for a celebrity to run all of their accounts by themselves. The smart ones understand they need someone to help." -- Liz Jones, senior vice president of digital marketing at Relativity Media, as quoted in the Los Angeles Times | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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