Twitter's Tweetdeck update allows for custom timeline creation Twitter has unveiled a major upgrade to its Tweetdeck application that will allow users to create multiple timelines that cover specific events, news or topics. Twitter is also offering select developers the ability to add the function to their apps or services. "Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along," Twitter's Brian Ellin wrote in a blog post. Mashable (11/12)  | An Invitation for SmartBrief Readers
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 |  | Facebook's Referral Traffic Slips as Pinterest Gains Ground
Pinterest's share of social referrals to websites rose to 14% in Q3, while top social referral source, Facebook, appears to keep slipping. While Google+ remains important because of its potential to influence search results, it only generated about 1% of social referrals. 30% of Q3 social referrals were from mobile devices, double the previous year. Download RKG's Digital Marketing Report for more insights, analysis and charts on social media, mobile, search, display and more. |
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 | Paid ads pay off as social media users discover brands The top way social media users discover brands is through the paid ads on those networks, followed by broader search engine results, according to a survey by Forrester Consulting for Wildfire. When it comes to researching a brand for consideration of a purchase, search results came first, followed by social network content and the retailer's website. eMarketer (11/13) | Big marketers discuss their path to social ROI Big companies can get a big lift from social media, Paul Marcum of General Electric said at a digital-media conference. "Social media is a great way to get that story out there and make it as human as possible," Marcum said. "... This is about lifting brand equity on a global basis, beyond people who may be interested in buying a jet engine this week." MediaPost Communications/Marketing Daily (11/12) | Turn yourself into a Facebook bot A new tool lets users scrape their Facebook posts to power an automated status-update creator that emulates the user's personal Facebook style and creates messages on topics about which they regularly post. "[T]he bot's posts tend toward semi-coherence, questionable grammar, and lackadaisical punctuation. Then again, don't we all," Will Oremus writes. Slate/Future Tense blog (11/12) |  | For many big events in Twitter's past, the company has had to hand-hold some organizations -- like, say, the Oscars -- coaching them how to curate and showcase relevant tweets properly. Now, organizations large and small can do it on their own." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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