Mobile Usage Transforming Holiday Shopping - Communications Solutions

»Free Premium Content Communications Solutions: 12/06/2013 eNewsletter

Featured Articles The FCC Comments on the Road to IP Communications Scheduling and Social Media Top of List for Call Centers in 2014 M2M and NFC: Technologies Revolutionizing the Future of Mobility Chango Partners with Twitter to Empower Marketers with New Targeting Capabilities Sponsored By: Wearable Tech —December 10-11, 2013 | Hilton Los Angeles/Universal City The Wearable Tech Industry is Not Evolving, it is Exploding. Get in Now, Before the Opportunity is History. December 10 – 11, 2013—Hilton Los Angeles/Universal City—www.wearabletechexpo.com [December 9: Fitness & Sports Wearable Tech Conferene, Covering Wearable, Mobile, Data (FAST)] Hear, touch, see the future of wearable tech— see live demos, test out products, attend the Global Wearable Tech Ecosystem Event. SEE LIVE DEMO'S, LISTEN TO CASE STUDIES, SPEAK WITH WEARABLE TECH EXPERTS   Top Stories » TMC Announces Wearable Tech Expo Demo Forum Participants » House to Rewrite Communications Act-Deja Vu All Over Again? » Contactless Mobile Payments Still Slogging Uphill » Spindle Adds Some Spark to Mobile Commerce with MeNetwork360   From The Expert Corner December 06, 2013 Mobile Usage Transforming Holiday Shopping By Daniel Brecht Contributing Writer Many U.S. consumers, nowadays, rely daily on their smartphones as a shopping aid to help them while browsing items in stores or to skip the lines altogether and buy online. This is proven by the large number of shopping apps available and downloaded by consumers today. As the holiday shopping season kicks off on Thanksgiving weekend, mobile shopping increases, reports Mobidia Technology, Inc., a provider of mobile analytics that delivers insights into mobile usage trends to help understand what people do and value in the mobile world. Shopping online on key holiday dates, like Black Friday, the Friday following Thanksgiving Day in the U.S., or Cyber Monday, December 2nd this year, helped consumers have access to a larger number of sale events than if they only shopped in-store. On those days, many relied on their mobile gadgets as holiday shopping companions.    On Wednesday, December 4, Mobidia released new insight into these practices and revealed that consumers have engaged in substantial online browsing and buying on mobile devices on the biggest buying day of the year, Black Friday. It noted “a growing reliance on and usage of mobile shopping applications” (more than 25 were examined, including retail, internet, deal, and shopping aid apps) by smartphone users for their pre-holiday rush sales needs. Mobidia discovered the following trends this year: The total time spent using shopping applications increased significantly (above average) throughout 2013. The usage of mobile shopping applications on Thanksgiving increased by 48 percent. The usage of mobile shopping applications on Black Friday increased by 86 percent. Clearly, Mobidia’s analysis of app usage indicates that mobile shopping, especially on important shopping days, has transformed consumers’ habits by including the utilization of portable devices, like their smartphone, and using mobile applications to replace or complement their physical and traditional online shopping, as shown during the holiday retail season...Read More Read more about Cable, Satellite, Information Technology   Featured Video WebRTC Santa Clara 2013 Demo: Weemo   TMCnet Free Premium Content » Getting Smart on Analytics in the Contact Center - Measurement is the First Step in the Process » Five Steps to Worry-Free Endpoint Backup and Data Migration » DirectBuy San Diego Success Story: Revving Up Calls- and Profits    Latest Blogs » Tech Pioneer Philippe Khan Speaks at Wearable Tech Expo Next Week   Featured Channels » IP Communications » WebRTC World - Featured » Video Managed Services   Webinars Download One of Our Webinars Today to learn about new opportunities to enhance your business. www.tmcnet.com/webinar   Become a TMCnet Columnist! Become a TMCnet columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at elinask@tmcnet.com for details.

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