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2013/12/16

The best social media campaigns of 2013

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The best social media campaigns of 2013

cover-story

By Lauren Friedman

Even though social media is well established when it comes to online marketing, plenty of brands are still coming up with fresh ideas. Here are the ones that did it best this year.

6 things to consider before diving into big data

By Jim Carey

Big data can mean big rewards, but only if executed correctly. Here are some important questions to consider.

The bold ways marketing evolved in 2013

By Sarah Fay

2013 has been a year of change. Here are four ways brands and agencies have adapted to the new marketing models.

Blog Posts

How to Valuate Mobile App Users and Why It Matters

By Dale Carr

In the mobile monetization business, we often discuss the importance and pursuit of high LTVs, (a.k.a. Lifetime Value of a mobile...

Lazy PR Doesn't Do A Brand Good

By Ragini Bhalla

Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it's a saying...

2014 Marketing Predictions

By Kent Lewis

What does 2014 hold for the digital marketing world? As another year comes to a close, the Anvil Media team got out its crystal...

SheKnows heats things up at the iMedia Agency Summit

By Lizzie Serber

SheKnows, the female-focused online community and army of #SKExperts that provides relevant, approachable content to today's...

The vital shifts in content consumption and dissemination

By Jennifer Marlo

There is no doubt that technology changes the way we think; this is not a novel observation, nor is it limited to the technologies...

Forget Ad Tech. It's All about Marketing Tech.

By Scott Vaughan

It's no secret that CMOs are bamboozled about the how and the why of ad tech and the digital advertising industry as a whole....

'Tis the Season for Last Minute Social Recommendations…

By Anna Kassoway

Holiday marketers, your traditional plans are already rolling out, but as we speak, 64.8 percent of your consumers are still turning to...

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