Brands that have blazed trails in the sharing economy

March 26, 2014 Issue Subscribe | View online Brands that have blazed trails in the sharing economy By Francine Hardaway Rather than fear the sharing economy, smart marketers and brands have embraced it. Here's how major companies have found their place in this transformative economic system. How to choose your targets carefully By Jeff Weidauer Targeting the right customers used to be fairly straightforward, but recent media shifts have resulted in a more complex process. Here's what you need to know about the changing landscape. SXSW hot topics: Email, the whole funnel, and customization With AJ Vernet With SXSW officially over, the key takeaways have become clear. Here are a few you might have missed. Blog Posts Small Data, Big Impact: How Brands Can Uplevel Their Small Data Strategies By Veronica Gage It's no secret: Marketing is better when it revolves around data. From consumer insights to demographics to sales performance data... Why your app needs to be customer-centric By Don Broekelmann People want to use their phones to do everything. In 2013, there was a 115 percent increase in mobile app use -- that's not even... 7 Ways to Monitor Employee Performance and Behavior By Morgan Sims When it comes to a typical workday, it's important that everyone stays on task. Unfortunately, with the internet's availability, that's... Cover Stories How in-store tech is changing the shopping experience The best social media campaigns that leveraged selfies Why Bitcoin is failing New interview questions you should be asking 8 simple rules for success with mobile content Latest Jobs Senior Marketing Coordinator Cross-Channel Marketing Manager Account Manager, Display Ad Sales Internet Affiliate Manager Social & Emerging Media Strategist More jobs >> Upcoming Summits iMedia Canada Summit April 6-8, 2014, Montreal, QC iMedia Agency Summit May 4-7, 2014, Austin, TX iMedia Entertainment Summit June 3, 2014, Los Angeles, CA Full calendar >> Resource Connection Aditive, Inc. Brand Marketing Blissful Media Group Targeting Solutions More companies >>

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