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2014/03/31

Digital Commerce: Key Capabilities for Growing Revenue

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Digital Commerce: Key Capabilities for Growing Revenue
The expansive use of digital channels can be either a key differentiator or a burden for organizations. Consumers expect a similar experience across channels through all stages of the customer experience lifecycle. As a result, organizations need to keep a close eye on three key aspects of the experience: engage, transact, and fulfill. This analyst reports examines the key drivers and pain points organizations face in relation to their digital strategy and the key differentiating strategies, capabilities, and technologies that drive success in the digital era.
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