Going beyond just design: How to tailor emails to mobile consumers

Check out this whitepaper for effective mobile-first email strategies Foward to a friend    |    View online WHITEPAPER Think Mobile-First: Tailoring Emails to On-the-Go Consumers Read It Now » Hi Indiana, Email benchmarks from Q4 2013 reveal that 1 in 2 consumers interacts with email exclusively on a mobile device. To adapt to this change in customer behavior, some marketers have adjusted how their messages render on smartphones and tablets. Instead of focusing exclusively on mobile design tactics, this whitepaper concentrates on overall mobile email strategy. Topics covered include: • Optimizing for mobile through the "from" name, subject line, and pre-header text • How brands include email content specific to the mobile context • Leveraging mobile features such as maps and calendars to boost customer engagement Download » PRODUCTS    //    SERVICES    //    NEWS    //    BLOG © 2014 Yesmail Interactive. All rights reserved. 421 SW Sixth Avenue, Suite 400, Portland, OR 97204 United States of America View our privacy policy. To unsubscribe, please click here. Having trouble unsubscribing? Hit reply to this message with "unsubscribe" in the subject line to be removed from our database.