Catching Up with the Customer Experience Movement: A SWOT Assessment

The Latest Technology Research and Resources Please add contentupdates@webbuyersguide.com to your address book! View in a browser Catching Up with the Customer Experience Movement: A SWOT Assessment Customer relationship management (CRM) software is often used as a management tool to keep the sales force under control in an attempt to improve forecasting. The customer experience (CX) movement has been gathering momentum for several years now, and one of the key barriers to enabling smart-connected interactions has been fragmentation of customer data across disparate systems, including tactical CRM deployments. Read this analyst report to learn how providing an optimized CX is dependent on a more penetrating customer strategy that involves everybody, not just the usual triumvirate of sales, marketing, and service. Download Now This valuable resource is free to Web Buyer's Guide members and it's easy to access. Just click on the button or image of the resource and follow the simple instructions. ADDITIONAL RESOURCES Other Web Buyer's Guide members who checked out this resource also expressed interest in the following offers from the Research Library: Omni-Channel Engagement: The Key to CX Management from Avaya Exceptional Digital Experiences: Quantifying the Business Value from IBM Working for Your Success, Web Buyer's Guide You are receiving this email because you have registered for a tutorial, download, white paper, webcast, or have elected to receive information or offers from Web Buyer's Guide. If you do not wish to receive future mailings from Web Buyer's Guide: Unsubscribe from Web Buyer's Guide Tech Alerts Unsubscribe from All Ziff Davis Enterprise Mailings Web Buyers Guide is the property of QuinStreet, Inc.  |  950 Tower Lane, 6th Floor, Foster City, CA 94404 © 2014 QuinStreet, Inc. All rights reserved.