Customer feedback loops for improved conversions

Feedback loops, selling CRO in-house and finally figuring out what p-values are all about Hey, this is Peep from ConversionXL. Great stuff this week on ConversionXL - actionable tips and high-level discussion on how to interpret p-values when analyzing your A/B test results.  3 things in this email: 1. How to Create Customer Feedback Loops So You Can Improve and Sell More According to a study by Bain & Company, 80% of companies say they're customer centric, yet only 8% of customers agree. How many of your customers do you think would agree that you are customer centric? Do you know for sure? Read post 2. How To Sell Conversion Rate Optimization To Your Boss You know your company should be doing conversion optimization, but your higher-ups don't want to hear about - or have the wrong idea about what it is. This post will help you sell CRO in-house.   Read post 3. Pulling Back The Curtain on P-Values  P-value does not tell us the probability that B Is better than A. Nor is it telling us the probability that we will make a mistake in selecting B over A. These are both extraordinarily commons misconceptions, but they are false. This is an error that even 'experts' often make. After reading this post you can help explain it to them ;-) Read post Talk soon, Peep   Follow me on Twitter: @peeplaja

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