What advertising will look like in 2020

May 27, 2014 Issue Subscribe | View online What advertising will look like in 2020 By Tom Edwards We are in the midst of an innovation revolution. Here's where the marketing world will be in a few years. 8 ways retail digital marketing is changing By Jim Nichols Think retail is a sleepy little sector of digital? Think again. Here are some fascinating insights revealing how retailers are at the forefront of the industry. The brands that are (already) winning the World Cup in online video By Mallory Russell If you can create content that engages soccer fans, they will watch, share, and talk about it with their friends -- a lot. Here are the ways to capitalize on their fanaticism. Why the purchase funnel no longer exists By iMedia Editors It used to be fairly easy to follow a consumer down the path to purchase, but now it's getting more complicated. Here's what the new shape looks like. Blog Posts Recreating the TV experience for the internet By Richie Hyden Before there was television, adults and children would sit around their radios waiting for their favorite program to come on.... How to create and sustain real-time social engagement By Selene Rosenberg It's a well-known fact that social media has changed advertising forever. It allows us to engage with more customers all over the... Cover Stories 5 metrics that will soon be dead The best brands on Snapchat Innovative e-commerce sites to watch The 7 deadly sins of conference calls 10 business tactics that will be dead in 5 years Full calendar >> iMedia Entertainment Summit June 3, 2014, Los Angeles, CA View agenda iMedia Commerce Summit June 23-25, 2014, Salt Lake City, UT View agenda iMedia Brand Summit Sept 7-10, 2014, Coronado, CA View agenda Resource Connection Featured Presentations Anatomy of a live music fan A recent study gave insights on the behavior of concert goers and how best to target each segment. The do's and don'ts of text message marketing Here's a free guide to SMS marketing regulations and best practices. The ultimate guide to scoring customers and prospects This whitepaper explains how to create a scoring system to rank contacts based on key behaviors and demographics. See more >> Latest Jobs Public Relations Manager (Indianapolis, IN) - 86701 Junior Digital Sales Rep Cross-Channel Marketing Manager Account Manager, Display Ad Sales Senior Marketing Coordinator More jobs >>

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