Instagram launches 15-second spots

SAP execs: Social listening leads to better content | Facebook to chat with ad executives for weekly show | Social media is much more than a marketing channel Created for ignoble.experiment@arconati.us |  Web Version   October 31, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By SAP execs: Social listening leads to better content Gathering data through social listening should be a key part of every company's social media plan, write SAP's Gail Moody-Byrd and Jerry Nichols. They present a five-step plan to build an effective social listening strategy, which at SAP helps "drive content strategy, channel planning, influencer marketing and competitive insights," they note. Advertising Age (free access for SmartBrief readers)/Digital Next blog (10/30) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Connecting & Collaborating Facebook to chat with ad executives for weekly show Facebook's Creative Shop in-house agency has debuted a weekly series called "Pub in Pub," where it interviews leading marketing or agency executives about the work they've done on Facebook or Instagram. The show will run in the Facebook for Business section of the social network, and its premiere episode features Ted Royer, chief creative officer at Droga5, discussing client Newcastle. Advertising Age (free access for SmartBrief readers) (10/30) Share:  Social media is much more than a marketing channel Small-business owners typically turn to social media when they want to promote a service or product, but there are numerous other ways to use social networks, writes Lauren Vaccarello, senior vice president of marketing at Sysomos. Businesses can use social channels to find new hires, impress customers with great service and empower staff to attract new clients. The Huffington Post (10/30) Share:  Marketer Moments Trick or tweet: Honda, Mike and Ike candy team for Halloween Honda and the Mike and Ike candy brand are engaging consumers for Halloween with an invitation to tweet a photo of themselves in costume. In return, they get access to a themed Vine video and a coupon for Mike and Ikes. Marketing Land (10/30) Share:  Featured Content Sponsored by AOL 8 Content Campaigns that Have Rocked 2014 Well positioned sponsored content is an effective way to engage an audience. The native advertising gurus at HuffPost-AOL were asked to name their picks for the most notable native or branded campaigns of 2014 and we'll look at how they got it right. In addition, industry experts created four best practices based on reviews of content programs from various advertisers. Click here to learn more about Featured Content Platform News Sponsored updates help LinkedIn ad sales rise 45% LinkedIn pulled in $109 million in ad revenue in the third quarter, a 45% year-over-year jump that outperformed expectations. LinkedIn's ad revenues were bolstered by its sponsored updates, which generated 31% of its ad revenue in Q3 and are the "fastest-growing business in LinkedIn's history," CEO Jeff Weiner said. Advertising Age (free access for SmartBrief readers) (10/30) Share:  Instagram launches 15-second spots Instagram is taking a hands-on approach as it debuts 15-second autoplay video ads from Banana Republic, Disney and other brands. The company is reviewing each video to ensure it is fresh and in sync with the platform's style. Adweek (10/30) Share:  Measurement Matters Study finds political divide among social networks Democrats favor Twitter and Reddit for discussing politics, while Republicans mostly use Facebook to share their political leanings, according to a ShareThis study. Millennials have shared content about the upcoming elections on social networks more than twice as much as the rest of the population has, and immigration, health care and climate change have been the top issues discussed. Advertising Age (free access for SmartBrief readers) (10/30) Share:  Social Shareable Rise of the yeti-hunters A surprising number of explorers and scientists have joined the hunt for the "abominable snowman" over the years, although perhaps more in the hope of winning funding than of actually finding a yeti. The Guardian (London) (10/31) Share:  Position Title Company Name Location Assistant/ Associate Professor - Social Media Syracuse University Syracuse, NY Click here to view more job listings.   SmartQuote [Millennials] may be less likely to vote but they are still the most likely to engage in politics on social media." -- Vivien Pillet of ShareThis, as quoted by Advertising Age Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information