Facebook, Twitter aren't working for marketers, Forrester says

Facebook is said to be preparing for NewFronts | Facebook reportedly tests workplace service | How agencies can help brands meet consumer expectations Created for ignoble.experiment@arconati.us |  Web Version   November 18, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook is said to be preparing for NewFronts Facebook reportedly will present at the Digital Content NewFronts in May, sparking speculation that it may introduce original programming. YouTube, BuzzFeed, Vice and AOL are among the companies that have used NewFronts to present digital content to advertisers. Adweek (11/17) Share:  Beginner's Guide to Social Media Metrics Social media metrics are more than just numbers. They're key to your overall business strategy. Whether you're the VP of Human Resources looking to track the growth of your employee advocacy program or a social media manager trying to evaluate the health of your communities, social media metrics can provide insights that can help achieve real results. Download the Beginner's Guide here.   Connecting & Collaborating Sponsored By Facebook reportedly tests workplace service Facebook reportedly is experimenting with a professional-collaboration service that could put it in direct competition with Microsoft and Google, but with the advantage of integration with its social network. Bloomberg (11/17), The Wall Street Journal (tiered subscription model)/Digits blog (11/17) Share:  How agencies can help brands meet consumer expectations Marketing agencies can play a role in helping brands meet consumer demands for relevant messages "at the right time, in the right context, to the right device," writes Greg Andersen of RAPP. "The reality is that there is still too much friction in a customer's journey with a brand, too many dead-ends, too many uninformed appendages of the total experience," Andersen writes. SmartBrief/SmartBlog on Social Media (11/18) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Marketer Moments Sponsored By Can Michael Kors turn Instagram into a shopping site? Michael Kors has 3.1 million followers on Instagram, and hopes to turn some of them into customers with a program that e-mails a product-purchase link to registered users who "like" images of its products on Instagram. "For a modern e-commerce experience, this is a long, annoying detour," Kyle Stock writes. Bloomberg Businessweek (11/18) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Featured Content Sponsored by AOL Using Data To Drive Insights Increasingly advertisers are demanding more data to analyze the effectiveness of their campaigns. AOL has developed AOL Advertising Works, available across the AOL teams, to package insight into brand building, engagement and ad performance into digestible pieces of information. Read the white paper and learn more about how your organization can harness data. Click here to learn more about Featured Content Platform News Advertisers lukewarm on Twitter's plan for users who don't sign in Twitter is trying to boost its user numbers by measuring, tracking and serving ads to users who visit the site to read content but don't sign in or create Twitter accounts of their own. Some marketers are not impressed by the strategy. "As an advertiser, I'm looking for active, engaged users," says Douglas Rozen of Meredith Xcelerated Marketing. Advertising Age (free access for SmartBrief readers) (11/17) Share:  Snapchat teams with Square for mobile money transfers Snapchat users will be able to send money back and forth as the social network teams with Square for the mobile service. The move gives Snapchat a feature that most competing networks don't have and targets younger users, who often don't have bank accounts. CNET (11/17), Techworld (U.K.) (11/18) Share:  Measurement Matters Forrester: Facebook, Twitter aren't working for marketers Marketing messages on Facebook and Twitter reach roughly 2% of fans and followers, and even fewer fans interact with the posts, says Forrester analyst Nate Elliott. "It's clear that Facebook and Twitter don't offer the relationships that marketing leaders crave. ... It's time for marketers to start building social relationship strategies around sites that can deliver value," Elliott says. The Wall Street Journal (tiered subscription model)/CMO Today blog (11/17) Share:  Social Shareable "Breaking Bad" meets "Frozen" An animated short re-creates "Breaking Bad" as a Disney-style cartoon, complete with teacher-turned-drug-dealer Walter White crooning about meth labs to the tune of the "Frozen" song "Do You Want To Build A Snowman?" BuzzFeed (11/17), People (11/17) Share:  SmartQuote As with most things in life, expectation tends to outpace reality." -- Greg Andersen of RAPP, writing in SmartBrief's SmartBlog on Social Media Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information