 | Exclusive Social Media Education Toolkit The more people in your organization with effective social media skills--and the strategic know how to use them--the bigger your social media impact will be. Our Social Media Education Toolkit can help you boost the effectiveness of your social media initiatives through better education. Download your Social Media Education Toolkit now. | |  | Do you know who's really clicking on your ads?
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 | Cereal marketers may look backward to go forward General Mills won buzz on Twitter by relaunching its French Toast Crunch cereal brand, and there are signs that other food manufacturers could get a similar online boost by bringing back old favorites. Twitter users are chatting about the potential for relaunching brands such as Oreo O's, Waffle Crisp and Nesquik cereal, Lauren Johnson writes. Adweek (12/9)  | Making business travel more productive
Business travelers are more connected than ever. As travel behaviors evolve, your company's travel and expense program should evolve, too.
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 | Click here to learn more about Featured Content       Platforms battle for social media dominance Brands are hosting more of their Facebook videos directly on Facebook than via YouTube, a sign of the increasing battle for eyeballs among the digital platforms. "YouTube is still the video king online, but there is ever more evidence Facebook is ascending toward the throne," Lara O'Reilly writes. Business Insider (12/9) Twitter offers mobile targeting based on users' apps Advertisers trying to reach mobile users via Twitter now have more targeting criteria, including whether or not a user has installed their application or registered it. These are among several enhanced targeting features just introduced based on Twitter's recent initiative to track users' smartphone apps. VentureBeat (12/9)  | 3 Critical Methods to Increase Word-of-Mouth
(Hint: the best one is free)
Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies.
Learn the 3 critical methods to increase word-of-mouth. |
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 | Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
|  | In the future, there will be less overlap, less knowing the same stars everyone else knows." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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