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2014/12/07

Featured white papers on best practices and new technology

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

Customers Demand an Omnichannel Experience

The ecommerce numbers alone show that omnichannel activity will bring ROI. But as ecommerce continues to make waves and garner deserved attention, the volume of omnichannel sales in brick-and-mortar locations driven by web research is significantly greater.

Next Gen Information & Data Management for Commerce Relevancy

Retail has evolved from single/siloed channels to omnichannel. This FitForCommerce paper explores changing expectations and buying behaviors; the critical role of a PIM solution; using PIM solutions to combine product and customer data; and more.

Become a Global Marketing Guru: Five Localization Strategies Every Digital Marketer Needs

70% of internet users are not native English speakers. 75% of the world’s economy is outside the USA. Every marketer needs these 5 strategies for adapting their marketing content for international use.

eCommerce Benchmark Report

Smartphones and tablets accounted for 43% of all site visits in Q3 2014. Sales from these devices made up almost one fourth of all ecommerce revenue in the quarter and smartphone revenue share is projected to surpass tablet share by early-to-mid 2015.

Advance to Next-Generation Personalization

Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. 

New Mobile Strategies for Driving Sales Calls

Global smartphone adoption is here. It’s critical that you have a well-thought-out strategy for marketing to smartphone users. If phone leads are important to your business, you should develop a strategy for generating them from smartphone users.

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