This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

5 Problems Marketers Face Today Download this white paper to see the top five marketing challenges many marketers face today and what they are doing to solve these challenges. Tracking Phone Leads: The Missing Piece of Marketing Automation Phone leads are the most valuable to sales and when you can’t track phone leads back to specific campaigns, you can’t take credit for revenue. This paper explains how to track phone leads using voice-based marketing automation. One-To-One Marketing: How to Add Personality To Your Customer Engagement Campaign Customers are being influenced by external factors and deciding unilaterally when to interact with a company or a brand. In order to remain relevant, companies must embrace a customer-centric approach to engagement. Advance to Next- Generation Personalization Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Become a Global Marketing Guru: Five Localization Strategies Every Digital Marketer Needs 70% of internet users are not native English speakers. 75% of the world’s economy is outside the USA. Every marketer needs these 5 strategies for adapting their marketing content for international use.

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