Twitter plans Foursquare partnership

Twitter adds targeting features, plans Foursquare partnership | Janrain aims to boost social-data offerings with Arktan acquisition | Why marketers should look beyond conversations Created for ignoble.experiment@arconati.us |  Web Version   December 17, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Twitter adds targeting features, plans Foursquare partnership Marketers now have more targeting options on Twitter with new features that identify users' particular wireless carriers and devices. Twitter will also reportedly be working with Foursquare to add location-based features. Advertising Age (free access for SmartBrief readers) (12/16), Business Insider (12/16) Share:  Develop Your Social Selling Action Plan Your customers are using social media to change the way they buy. So you need a social selling action plan to keep pace. Learn how social media can help you engage with prospects at crucial moments in their decision-making process. Download your guide to developing a Social Selling Action Plan now.   Connecting & Collaborating Sponsored By Janrain aims to boost social-data offerings with Arktan acquisition Janrain, which helps brands parse social data from Facebook log-ins, has acquired Arktan, a startup that offers services including social-data analysis. Advertising Age (free access for SmartBrief readers) (12/16) Share:  Why marketers should look beyond conversations Striking up conversations isn't enough for social media marketing, Bob Deutsch writes. Marketers need to think in terms of the narratives they're building around their brands, and the ways in which customers can relate to those narratives, Deutsch writes. FastCoCreate (12/16) Share:  Online Graduate Program in Marketing Thomas Edison State College's Master of Business Administration degree in Marketing prepares working professionals for career development and advancement. Offered entirely online, the degree can be completed in 18 months. Learn More. Marketer Moments Sponsored By Kimpton seeks to reassure customers after IHG buyout InterContinental Hotels Group has agreed to buy Kimpton Hotels in a $430 million deal that has some Kimpton customers worried the company will lose its commitment to personalized service. Loyal fans took to Twitter to voice their concern about the move, prompting Kimpton to weigh in. "We'll continue to operate as our own quirky, distinctive, irreverent, wine-guzzling (who said that?) brand," the company tweeted. Skift (12/16), Skift (12/15), Fortune (12/16) Share:  Join the Data Movement! Hear insights from Simon Rogers, Data Editor at Twitter; B. Bonin Bough, VP, Global Media and Consumer Engagement at Mondelēz International; Jonathan Nelson, CEO, Omnicom Digital and more at 4A's Data Summit 2015 in NYC on Feb. 3. This event, open to 4A's members and non-members, will explore the future of digital advertising and data usage inside agencies. Register now.   Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 4 Telltale Signs of a Bad Business Opportunity   Mike Michalowicz     3 Must Have Leadership Traits of Successful Entrepreneurs   Denise O'Berry     5 Tips for Responding Positively to Negative Online Comments   Vivian Wagner     9 Traits of Well-Loved Entrepreneurs   Mike Michalowicz     5 Ways to Avoid Wasting Other People's Time   Dorie Clark     Click here to learn more about Featured Content Platform News Sponsored By Why marketers should give thanks for Instagram Instagram has had a good year, and that's great news for marketers, Laura Davis writes, noting that the service gives brands a way to engage consumers in direct, human ways. SmartBrief/SmartBlog on Social Media (12/17) Share:  Making business travel more productive Business travelers are more connected than ever. As travel behaviors evolve, your company's travel and expense program should evolve, too. Learn more at American Express Global Corporate Payments Sponsored link from American Express Global Corporate Payments Measurement Matters Sponsored By Social media key to marketers retargeting via mobile A majority of business-to-business and consumer marketers say they've found ways to retarget customers via mobile, according to an AdRoll report. Social media has proved to be the key in the absence of cookies, due to the natural affinity between social and mobile. MediaPost Communications/RT Blog (12/16) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Social Shareable Sponsored By Adult Swim gets weird with infomercial parody Adult Swim has launched a parody clip titled "Unedited Footage of a Bear," with hopes of building on the success of "Too Many Cooks." The clip begins with footage of a bear but veers off into an infomercial and eventually skids into a horror plot. Mashable (12/16) Share:  3 Critical Methods to Increase Word-of-Mouth (Hint: the best one is free) Are advocates, influencers, or employees the most impactful when looking to drive word-of-mouth? Learn the best ways to identify and leverage the most impactful people talking about your brand, pros and cons of each type of influence, and which group of people will give you the best return on your word-of-mouth strategies. Learn the 3 critical methods to increase word-of-mouth. Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    SmartQuote Being just informative and entertaining is not enough. The base coin of success in social media is empathy." -- Bob Deutsch, writing at FastCoCreate Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information