Featured white papers on best practices and new technology

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

Postcards with an Edge: Using Design to Cut through Mailroom Clutter Postcards are more popular than ever, though many creatives run for cover when they hear the word. Few would argue that postcards are one of the most challenging pieces to design. Learn how to make yours stand out by using various postcard formats, typography, color, images, personalization and even paper stock to do it. Satisfaction Guaranteed: Why a Little Reassurance Goes a Long Way in E-Commerce In the world of e-commerce, you need a targeted marketing strategy to ensure you’re offering customers the reassurance and guarantees they need to browse and buy confidently. Symantec’s Norton Shopping Guarantee gives you just that. Free eBook: Top 30 Checklist for Choosing an eCommerce Platform With eCommerce playing a central role in business, web site failures are high profile affairs that can cost companies millions. To avoid the potential pitfalls of re-platforming gone awry while still embracing innovation, merchants must strike a balance between flexibility and stability. 5 Ways to Supercharge Your SEO with Product Information Where do you appear in search results? How can you position yourself closer to the top of the page so that potential customers can find you? Learn five ways to supercharge your SEO with product information. Targeting (That’s on Target) Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes.

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