This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The Modern Marketer Predictive analytics combined with marketing clouds will enable marketers to understand who their most likely buyers are and centrally manage campaigns. Join Mintigo, Oracle and SiriusDecisions on Wednesday, February 25th at 10am Pacific/1pm Eastern in this webinar. Grande Guide to Social Selling 2014 Social selling is the practice of leveraging social networks and the associated tools in the overall sales function. This guide shows how the role of the salesperson has changed from cold caller, to welcomed engager of meaningful conversations via social channels. 2015 B2B Marketing Outlook It’s 2015. Do you know if your B2B marketing strategy is where you want it to be? In this special report, Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention and ROI. SiriusView: Marketing Automation Platforms 2014 The marketing automation platform (MAP) market is rapidly changing, to take full advantage of the available technology, buyers must pay close attention to usability, as well as each vendor's ability to effectively deploy and enable both marketing and sales.

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