Guide to Email Deliverability | Connected Customer Journeys | Marketing for a Mobile World

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

The Modern Marketer's Guide To Mobile: Orchestrating Mobile Marketing Mobile devices are transforming how we interact with each other and the world. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. The OMC LookBook: 20 Cases of Innovative Digital Marketing Excellence 20 examples of inspiring cross-channel marketing creative from the past year—showcasing standout cross-channel creative. This collection of accomplished design, copy, coding and strategy points the way forward for marketing. The Modern Marketer's Guide To E-Mail Deliverability Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder in today’s complex technical landscape. Make sure your team has the know-how needed to get your best messages into inboxes—and to protect your sender reputation. Relationship-First Marketing for a Mobile World With more mobile devices than PCs, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the landline. Mobile Email Guide: Design Strategies to Help You Capture Mobile Clicks Mobile subscribers are less engaged as they are being forced through an experience that is not optimized to help them take an action marketers are asking them to. This guide walks you through where to begin and provides some design strategies. The Modern Marketer's Guide to Connected Customer Journeys This whitepaper reveals the key issues faced by marketers in adapting to a customer-centric strategy, best practices and future trends, analysis and top tips on how to get the customer-centric strategy right.

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