Marketing's most amazing reboots

February 16, 2015 Issue Subscribe | View online Marketing's most amazing reboots By Drew Hubbard The best marketing reboots are being done with plenty of consumer data in hand. Let's take a look at a few of the best recent examples. The real reason advertising isn't more relevant By Eric Picard Driving relevance in advertising through technology is possible, but it's not actually being done. This chicken-and-egg conundrum is why. 6 things marketers should know about extended young adulthood With Morley Winograd Millennials are stretching the traditional pattern of purchasing behavior. Read on for the main ways this is affecting brands. Blog Posts How Effective Are The Visuals On Your Homepage? By Ian Mcgrath A website homepage without pictures is like an unpainted shop -- sure, you will have customers who will come to buy what they want... The Role of Social Media in Company Culture By Anna Johansson Company culture is one of the most important components of any business. It's what sets the tone for the organization, helping your... Cover Stories The brands that connect best with LGBT consumers The 5 superpowers of banner ads we've overlooked Surprising career insights from iconic ad campaigns The 6 best video game marketing campaigns 7 mundane tasks that halt productivity Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL Request invite iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN Request invite iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA Request invite Resource Connection Featured Presentations How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. The marketer's guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. See more >> Latest Jobs Social & Mobile User Acquisition Manager Director or Sr Director of Ad Product Associate Director, Paid Search Media Sr. Leader - Social Activation and Analytics Manager, Strategic Sourcing Marketing & Advertising More jobs >>

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