The brands that connect best with LGBT consumers

February 12, 2015 Issue Subscribe | View online The brands that connect best with LGBT consumers By Hector Pages Many industries are now taking a more-inclusive approach to building relationships with the LGBT community. Discover which companies are truly engaging with this demographic. 5 reasons the absence of data isn't a negative By Niels Meersschaert Sometimes there is too much of a good thing when it comes to data. Find out why it's important to look at the big picture and optimize your campaign accordingly. The new ideal agency hire With Nicole Estebanell The qualifications for job candidates have evolved. Here are the traits you should look for in a recruit that you won't find on a resume. Blog Posts 2014 Mobile Privacy and Security Trends and What to Look for in 2015 By Fernando Bohorquez Jr. Most analysts and commentators agree that 2014 was the year mobile reached a tipping point. With over 1 billion mobile... How to turn your customer into a brand ambassador By Ann Smarty "The customer is always right" is an outdated principle that has been given up by most marketers and business owners. A much... Cover Stories The 5 superpowers of banner ads we've overlooked Surprising career insights from iconic ad campaigns The 6 best video game marketing campaigns 7 mundane tasks that halt productivity The 10 best brand websites of 2014 Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL Request invite iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN Request invite iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA Request invite Resource Connection Featured Presentations How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. The marketer's guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. See more >> Latest Jobs Director or Sr Director of Ad Product Associate Director, Paid Search Media Sr. Leader - Social Activation and Analytics Manager, Strategic Sourcing Marketing & Advertising Digital Media Planner More jobs >>

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